Associate Professor Joicey Wei

Selected Publications

• Wong, A., & Wei, J. (2023).
  Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. Journal of Retailing and Consumer Services, 75, 103507. https://doi.org/10.1016/j.jretconser.2023.103507
• Zhu, Y., Wang, Y., Wei, J., & Hao, A. (2023).
  Effects of vividness, information and aesthetic design on the appeal of pay-per-click ads. Journal of Research in Interactive Marketing, (ahead-of-print). https://doi.org/10.1108/JRIM-07-2022-0207
• Zhu, Y., Lynette Wang, V., Wang, Y. J., & Wei, J. J. (2022).
  How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers. International Journal of Consumer Studies, 46(3), 716-730. https://doi.org/10.1111/ijcs.12720
• Wang, V. L., Cruthirds, K. W., Wang, Y. J., & Wei, J. (2014).
  “Enculturated” pleasure: A study in multicultural engagement: How do Mexican and US consumers respond to humorous advertising differently? Journal of Advertising Research, 54(3), 320-331. https://doi.org/10.2501/JAR-54-3-320-331
• Cruthirds, K. W., Wang, V. L., Wang, Y. J., & Wei, J. (2012).
  A comparison of humor styles in US and Mexican television commercials. Marketing Intelligence & Planning, 30(4), 384-401. https://doi.org/10.1108/02634501211231856
• Wang, Y.J, Hernandez, M. D., Minor, M. S., & Wei, J. (2012).
  Superstitious beliefs in consumer evaluation of brand logos: Implications for corporate branding strategy. European Journal of Marketing, 46(5), 712-732. http://dx.doi.org/10.1108/03090561211212485
• Wang, Y. J., Hong, S., Wei, J., & Cruthirds, K. W. (2011).
  Incorporating web aesthetics into e-tail atmospherics research: an evaluation of multiple theoretical frameworks. International Journal of Electronic Marketing and Retailing, 4(1), 80-99. https://doi.org/10.1504/IJEMR.2011.039898
• Wang, Y. J., Butt, O. J., & Wei, J. (2011).
  My identity is my membership: A longitudinal explanation of online brand community members’ behavioral characteristics. Journal of Brand Management, 19, 45-56. https://doi.org/10.1057/bm.2011.28
• Wang, Y. J., Minor, M. S., & Wei, J. (2011).
  Aesthetics and the online shopping environment: Understanding consumer responses. Journal of Retailing, 87(1), 46-58. https://doi.org/10.1016/j.jretai.2010.09.002

Journal Editorial Work

• Wang, C. L., Wang, Y., Wei, J., & Chung, H. (2020). Understanding experiential consumption: theoretical advancement and practical implication. Asia Pacific Journal of Marketing and Logistics, 32(6), 1173-1176. https://doi.org/10.1108/APJML-08-2020-739

Selected Book Chapter

• “Culture, Emotions, and Nation Equity”, with Cathy Yi Chen, Durairaj Maheswaran, and Prashant Saxena (2015), in Handbook of Culture and Consumer Behavior, ed. by Sharon Ng and Angela Y. Lee, NY: Oxford University Press, 183-202.

Conference Discussions

• “A Multi-Cultural Examination of Organizational Citizenship Behaviour”, AIB USNE Conference (2022), Washington, United States.
• “Investigating the Antecedents of Purchase Intention in Para-Social Relationships: The Mediating Role of Influencer Defense,” ANZMAC Conference (2022), Perth, Australia. (Session Chair)
• “The Effects of Influencer Persuasive Cues in Para-Social Relationships”, AMZMAC Conference 2021, Online.
• “Competing in Dynamic Marketplace: A Comparative Study on the Role of Market Orientation and Customer Satisfaction”, Academy of Marketing Science Annual Conference (2019), Edinburgh, UK. (Session Chair)
• “Incentivizing Distributor Sales Force: Lessons from China”, Academy of Marketing Science Annual Conference (2018), New Orleans, United States.
• “Distilling Distinctiveness from The Mystique: Trade Mark and Marketing Perspectives on Luxury Brand Management”, The Mystique of Luxury Brands Conference (2018), Singapore.
• Proceedings of the 17th Conference of the International Consortium on Electronic Business (2017), Dubai, UAE.
• "Winning Box Office with Right Movie Synopsis – A Text Analysis Perspective", ANZMAC Conference (2017) (Best Paper in the track), Melbourne, Australia.
• “Bidirectional Consumer Friends’ Knowledge Calibration- Overestimated or Underestimated? A Two-Stage Model”, Association for Consumer Research (2012), Vancouver, Canada.