Educational Qualifications

2019
Ph.D. in Business, Singapore Management University

2006
MBA, Southern Illinois University Carbondale

1998
BBA (Marketing), National University of Singapore 

Academic and Professional Experience

2023 – Present
Deputy Director, Singapore University of Social Sciences

2020 – 2023
Associate Faculty, Singapore University of Social Sciences

2008 – 2023
Managing Director, Wearnes

2013 – 2022
Project Advisor, Singapore Management University

2000 – 2007
General Manager, Jardine Cycle & Carriage

Selected Publications

Kwan, V., Wong, J., Wong, A. & Pichler, B., (2025)
“Technology in Luxury Brands: Always a Bridesmaid, Never a Bride”, Asia Pacific Journal of Marketing & Logistics. https://doi.org/10.1108/APJML-03-2025-0398

Kwan, V. & Chong, G., (2025),
“B2G Auctions and the Classical Law of Supply and Demand: An XAI-Enabled Deep Learning Approach”, Journal of Economics, Business and Management. https://www.joebm.com/vol13/JOEBM-V13N3-885.pdf

Kwan, V., (2025)
“Electronic Word of Mouth and the Hidden Impact of Incidental Influencers”, Journal of Electronic Business & Digital Economics. https://doi.org/10.1108/JEBDE-02-2025-0014.

Kwan, V., & Wong, J.,  (2025)
“Finding the Luxury Source Code”, Luxury: History, Culture, Consumption. https://doi.org/10.1080/20511817.2025.2562703.

Kwan, V. & Behre, B., (2025)
“Marketing Sustainable Luxury: A Novel Approach to Explain the Value-Action Gap”, American Marketing Association Summer Conference.

Kwan, V., (2025)
“The Few The Next and The Many: A Conceptual Framework to Balance Exclusivity and Growth”, The Mystique of Luxury Brands Conference. 

Kwan, V., (2025)
“Industry Veteran’s Verdict: Rising Supply Likely to Push Down COE Prices”, The Straits Times.

Kwan, V., (2025)
“Surge in Chinese EVs is Supercharging COE Prices”, The Straits Times. 

Kwan, V., (2025)
“The Heart is Driving COE Prices More Than Reason”, The Straits Times. 

Kwan, V. & Wong, J. (2022)
“The Fundamentals of Luxury Branding” , The Branding Journal.

Kwan, V., Crabie, J., Morales, X., Pathare, A., Steyaert, L., Zorn, P. & Wong, J., (2021)
"The Three Themes of Luxury – Testing a Practical Model for Luxury Brand Managers”, Australian and New Zealand Marketing Academy Conference.

Kwan, V. (2020)
“The Neglected Folks Shaping Word of Mouth for Your Brand on Social”, Marketing Magazine.

 

 

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