Associate Professor Jimmy Wong

• Wong, J., & Lye, C. Y. (2024). Assessment Redesign in the Era of Generative AI: The Recency, Immediacy and Discovery (RID) Framework. Paper presented at the Redesigning Pedagogy International Conference 2024, National Institute of Education, Singapore.
• Kwan, V., Wong, J., & Wong, A. (2024). Technology in luxury brands: Always a bridesmaid, never a bride. Proceedings of the 2024 Global Fashion Management Conference at Milan. Milan, Italy: GFMC.
• Wong, A. and Wong, J. (2023). Understanding the effects of robot anthropomorphism on consumer co-creation and wellbeing, Proceedings of the Global Marketing Conference, 20-23 July, Seoul, Korea.
• Wong, J. and Wong, A. (2023). Consumer resistance to service robots: The effects of anxiety, negative emotions, and intrusion. AIRSI2023 The Metaverse Conference.
• Kwan, V., Crabie, J., Morales, X., Pathare, A., Steyaert, L., Zorn, P., and Wong, J. (2021). The three themes of luxury - Testing a practical model for luxury brand managers. Australian and New Zealand Marketing Academy Conference, Melbourne, Australia.
• Wong, J. (2020). The effects of power distance belief on consumer preference for brand logos: The moderating role of symbolic products. International Academic Research Conference on Marketing, Bangkok, Thailand.
• Shen, D., Wong, J., and Shavitt, S. (2019). “I can tolerate the manager, but not the receptionist”: How cultural orientation affects consumers’ reaction to service failure. Association for Consumer Research Conference, Atlanta, USA.
• Wong, J., Newton, J. D., Tsarenko, Y., and Newton, F. J. (2017). The benefits of allowing consumers to choose their online advertisements. Australian and New Zealand Marketing Academy Conference, Victoria, Australia.
• Newton, J. D., Wong, J., and Cassidy, R. (2017). Decking the halls with boughs of holly reduces dissatisfaction with service failures. Summer American Marketing Association Conference, San Francisco, CA.
• Nallaperuma, K., Newton, J. D., Robertson, N., and Wong, J. (2017). How to make the powerful focus on other people? Summer American Marketing Association Conference, San Francisco, CA.
• Newton, J. D., Wong, J., and Newton, F. J. (2015). Disparaging humour increases brand attitude among the powerless. Australian and New Zealand Marketing Academy Conference, Sydney, Australia.
• Wong, J., & Wan, E. (2012). Power intensifies action consistent with self-regulatory orientation. 2012 Asia Pacific Conference of the Association for Consumer Research, New Zealand. 10th Marketing Scholar Forum at the University of Hong Kong, June 24th - 26th, 2012.
• Wong, J., & Wan, E. (2011). Effects of regulatory mode on power. Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA.
• Koo, M., Wong, J., & Shavitt, S. (2011). Embodied cognition, power, and culture. Conference of the Society for Consumer Psychology, Atlanta, Georgia, USA.
• Wong, J., & Shavitt, S. (2010). Be rude to me and I will buy a Rolex: Effects of cultural orientation on responses to power threat in a service setting. Conference of the Society for Consumer Psychology, Tampa, Florida, USA.

2025 - Present      
Reviewer, Asia Marketing Federation Journal

2022 - Present      
Reviewer, Journal of Business Research

2015 - Present      
Reviewer, Australian and New Zealand Marketing Academy

2013 - Present      
Reviewer, International Journal of Marketing Research

2013 - Present      
Reviewer, Hospitality Management

2009                    
Reviewer, Society for Consumer Psychology

2008 - 2009          
Association for Consumer Research

• Co-Principal Investigator, 2021, NParks Research Grant. Social Research Study on Management of Cats.
• Principal Investigator, 2015, SIM University Applied Research Committee Grant. Developing Interactive e-Learning Tools to Build Student Persuasive Communication Skills.

• Artificial Intelligence and Service Robots
• Consumer Psychology; Consumer Behaviour; Cultural Psychology