Educational Qualifications

2003                    
Ph.D. in Marketing, Joseph L. Rotman School of Management, University of Toronto, Toronto, Ontario, Canada
Dissertation: A Bayesian neural network model of consumer choice

1995                    
B.A.Sc. in Computer Engineering, Faculty of Applied Science and Engineering, University of Toronto, Toronto, Ontario, Canada

Academic and Professional Experience

2022 - Present      
Vice Dean, School of Business, Singapore University of Social Sciences

2022 - Present      
Associate Professor, Marketing, Singapore University of Social Sciences

2020 - 2022          
Head, Marketing Programme, Singapore University of Social Sciences

2019 - 2020          
Senior Lecturer, Business Analytics, Singapore University of Social Sciences

2016 - 2019          
Director, Customer Engagement and Strategy, Land Transport Authority of Singapore

2016                    
Director, Community and Customer Strategies, Land Transport Authority of Singapore

2007 - 2016          
Academic Director, Institute of Service Excellence, Singapore Management University

2007 - 2016          
Assistant Professor of Marketing Practice, Singapore Management University

2000 - 2007          
Assistant Professor of Marketing, Singapore Management University

Awards and Honours

2020                    
Minister’s Innovation Award – Distinguished Award, Ministry of Transport, Government of Singapore

2011                    
Commendation Medal, National Day Award

2009 - 2010          
Dean’s Teaching Honour List, Lee Kong Chian School of Business, Singapore Management University

2001                    
Lee Foundation Grant, Singapore Management University

1998                    
William Osborn Twaits Fellowship, University of Toronto

1995 - 1999          
University of Toronto Open Fellowship, University of Toronto

Selected Publications

  • Wong, A., & Lee, M. T. H. (2022). Building engagement in online brand communities: The effects of socially beneficial initiatives on collective social capital. Journal of Retailing and Consumer Services, Vol 65, March 2022, 102866.
  • Wong, A., & Lee, M. T. H. (2021). Is sharing really caring? Examining the effects of voluntary social initiatives in peer-initiated online brand communities. 2021 Frontiers in Service Conference, Temple University, Philadelphia, Pennsylvania, USA.
  • Lee, M. T. H., & Chen, Y. (2021). The Impact of Pent-up Complaints on Customer Loyalty. The 14th Academy of Innovation, Entrepreneurship, and Knowledge Conference, Sorbonne-Virtual, Paris, France.
  • Lee, M. T. H. (2019). Reinvention is a Team Effort. Challenge Magazine, 2019(5), 32–33.
  • Lee, M. T. H., & Seah, S. K. (2015). A New Service Vision for Singapore. Institute of Service Excellence at Singapore Management University.
  • Lee, M. T. H., Lim, C., Xu, B., & Zhang, Y. (2013). The Impact of Survey Mode on Customer Satisfaction Surveys. Frontiers in Service Conference, Taipei, Taiwan.
  • Lim, C., Lee, M. T. H., & Xu, B. (2013). Measuring the Liability Side of Service Businesses. Frontiers in Service Conference, Taipei, Taiwan.

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