Educational Qualifications

2020
PhD in Quantitative Marketing, Nanyang Technological University

2008
PGDBM (Marketing), S.P. Jain Institute of Management & Research, India

2004
Bachelor of Technology, Indian Institute of Technology

Academic and Professional Experience

Sept 2021 - Present
Senior Lecturer, School of Business, Singapore University of Social Sciences

Sept 2020 - Aug 2021
Postdoctoral Research Fellow in Marketing, National University of Singapore

2018
Instructor, Nanyang Technological University

2011 - 2013
AGM- Marketing, Lodha Group Pvt Ltd., India

2008 - 2011
Assistant Brand Manager, Nestle (India) Ltd.

2004 - 2006
Executive Engineer, Reliance Communication, India

Selected Publications

Journal Articles

  • Ding Bosheng, Ding Ding, Guan Chong, Priyanka Gupta (names in alphabetical order), "Generative AI: A Systematic Review Using Topic Modelling Techniques" in Special Issue of Data and Information Management, Jan 2024

 

Conference Papers

  • Priyanka Gupta, Jiang Zhiying and Sruthi Madhusudanan, “Enhancing User Intention with Bot-Based Customer Services: Design and Analysis", Global Marketing Conference (GMC), Hong Kong, July 2025
  • Dominic Desmond, Swee Chuan Tan and Priyanka Gupta, “Analysing Online Review by Bank Employees: A Predictive Analytics Approach”, International Conference on Information Integration and Web Intelligence, Bali, December 2023
  • Priyanka Gupta and Sadat Reza, “Spatio-temporal propagation of asymmetric inter and intra-channel effects of competitive price promotions”, ISMS Marketing Science Conference, Philadelphia, June 2018

 

Book Chapters

  • Exploring Cyber Criminals and Data Privacy Measures. IGI Global ISBN: 1668484242, 9781668484241. Chapter 7 “A Systematic Review of Research on ChatGPT: The User Perspective” (pp 124-150)
  • Leading in a Digitally Disruptive World. World Scientific. ISBN: 978-981-12-7856-3. Chapter 6 “Analytics in the Age of Disruption” (pp 121-146)


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