Dr Priyanka Gupta

Senior Lecturer, Business Analytics Programme

School of Business

Email:

Tel:

+65 6248 0464

Educational Qualifications

2020
PhD in Quantitative Marketing, Nanyang Technological University

2008
PGDBM (Marketing), S.P. Jain Institute of Management & Research, India

2004
Bachelor of Technology, Indian Institute of Technology

Sept 2021 - Present
Senior Lecturer, School of Business, Singapore University of Social Sciences

Sept 2020 - Aug 2021
Postdoctoral Research Fellow in Marketing, National University of Singapore

2018
Instructor, Nanyang Technological University

2011 - 2013
AGM- Marketing, Lodha Group Pvt Ltd., India

2008 - 2011
Assistant Brand Manager, Nestle (India) Ltd.

2004 - 2006
Executive Engineer, Reliance Communication, India

Priyanka Gupta and Sadat Reza, “Spatio-temporal propagation of asymmetric inter and intra-channel effects of competitive price promotions”, ISMS Marketing Science Conference, Philadelphia, June 2018

2016 - Present
Member, INFORMS

2018
INFORMS Doctoral Consortium Fellow, Philadelphia, PA

A spatial econometric analysis of price competition in the carbonated soft drinks category among geographically connected retailers, in preparation, 2020
Use of Mobile Apps in CPG Distribution Operations in Emerging Markets – a Randomized Controlled Trial, in preparation, 2020
Understanding the differences between customer feedback metrics in healthcare context, in preparation, 2021