Educational Qualifications

  • Ph.D. Information Systems (City University of Hong Kong)
  • MPhil Information Systems (City University of Hong Kong)
  • BA (1st Hon) Accountancy (City University of Hong Kong)

Academic and Professional Experience

  • Associate Professor and Program Leader (Retail Management and Public Relations Management), Faculty of Management and Hospitality, Technological and Higher Education Institute of Hong Kong, Hong Kong SAR, China
  • Program Leader (Retail and Service Management), School of Professional Education and Executive Development, The Hong Kong Polytechnic University, Hong Kong SAR, China
  • Assistant Professor and Program Leader (International Business), School of Management and School of Computer Information Systems, New Jersey Institute of Technology, the United States
  • Assistant Professor, Faculty of Engineering, The Hong Kong Polytechnic University, Hong Kong SAR, China

Awards and Honours

  • Outstanding Teaching Award, 2026
  • Career Development Semester Award, awarded in 2025.
  • Promising Research Award – Tan, W. J. H., Seah, V., Liu, V. (2025) “Affective and Cognitive Pathways to Energy-Saving: A Quasi-Experimental Study in Singapore Workplaces”, Sustainable Asia Conference, Singapore, Oct 29-30, 2025.
  • Academics World Excellent Paper Award (Best Presentation/ Content) - Liu, V. and Yong, P. (2019) "Emerging Needs of Chinese Millenial Tourists: Revisiting the Asian Model of Maslow's Hierarchy of Needs," International Conference on Business Management and Technology, Sydney, Dec 5-6, 2019.
  • Outstanding Reviewer Award - 33rd Bled eConference, June 29-30, 2020, Slovenia.
  • Women in Education Leadership Award - 9th Asia’s Education Excellence Awards presented by the World Education Congress, CMO Asia and CMO Council.
  • Best Paper for Journal Award by the World Journal of Management - American Conference on Applied Business Research, Jacksonville, Florida.
  • Best Paper in Conference Theme - International Conference on Information Systems, Las Vegas, USA
  • Tutorial Instruction Award (BBA) – City University of Hong Kong.

Selected Publications

  • Su Y, Lim CS, Liu V (2026;), "Caregivers as transformative service mediators: navigating vulnerability and well-being". Journal of Services Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSM-08-2025-0564  (SJR: Q1; ABDC: A)
  • Liu, V., Wong, A. H. K., Wang, P., & de Cruz, N. (2026). Reducing Income-Based Barriers to Transformative Services: Applying the COM-B Model to Inclusive Gym Service Marketing. Services Marketing Quarterly, 1–15. https://doi.org/10.1080/15332969.2026.2653485  (SJR: Q2; ABDC: B)
  • Jiang, Z., Liu, V., Erne, M. “Examining the Usefulness of Customer Reviews for Mobile Applications: the Role of Developer Responsiveness” Journal of Database Management, 2024 (ABDC: A)
  • Lee, J.L.M., Liu, V. and Cheng, C. "Effect of green advertising attitude on collectivist consumer behavior: an integrative approach", Asia Pacific Journal of Marketing and Logistics, 2023, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-05-2022-0437 (SJR: Q1)
  • Lee, J., Cheng, C. and Liu, V. “Core Chinese cultural values: Perceived justice and post-recovery satisfaction in higher education services” Service Business, April 2022, (Impact Factor: 4.86), available at DOI 10.1007/s11628-022-00490-z) (SJR: Q1)
  • Khalifa, M., Liu, V. and Lee, M. K. O. “Knowledge Management Effectiveness - The Role of Information Technology,”  Information Resources Management Journal (22: 3), July-September 2009, pp.73-89 (SJR: Q1).
  • Khalifa, M. and Liu, V. “Online consumer retention: contingent effects of online shopping habit and online shopping experience,” European Journal of Information Systems (16:6), 2007, pp. 1-14 (ABDC: A*).
  • Khalifa, M. and Liu, V. “Knowledge Acquisition Through Computer-mediated Discussions,” OMEGA (36:2), April 2008, pp. 252-266 (ABDC: A).
  • Khalifa, M. and Liu, V. “Semantic Network Discussion Representation: Applicability and Some Potential Benefits” IEEE Professional Communication (49:1), March 2006, pp. 69-81 (SJR: Q1).
  • Khalifa, M. and Liu, V. “Determinants of Satisfaction with Internet-based Services at Different Adoption Stages,” Journal of Association of Information Systems (4), October 2003, pp. 206-232 (ABDC: A*).
  • Khalifa, M. and Liu, V. “Satisfaction with internet-based services: the role of expectations and desires,” International Journal of Electronic Commerce, Winter 2002/2003, pp. 331-351 (ABDC: A).
  • Khalifa, M., Limayem, M. and Liu, V. “Online Consumer Stickiness: A Longitudinal Study,” Journal of Global Information Management (10:3), 2002, pp. 1-14 (ABDC: A).
  • Khalifa, M. and Liu, V. “The State of Research on Satisfaction” Journal of Information Technology Theory and Application (5:4), 2004, pp.37-49 (ABDC: A).

 

Selected Conference Papers/ Presentations

  • Seah, V., Liu, V., Yao, JX, Ng, W. T., Chen, S., Lee, L. H. “Applying behavioural interventions for key employee green behaviours among government employees”, Sustainable Asia Conference 2025, Oct 29-30 2025, Singapore
  • Tan, W., Seah, V. and Liu, V. “Affective and Cognitive Pathways to Energy-Saving: A Quasi-Experimental Study in Singapore Workplaces”, Sustainable Asia Conference 2025, Oct 29-30 2025, Singapore
  • Tan, E., Liu, V., & Nagpaul, T. “Designing inclusive employment opportunities for adults with higher support needs”. Re:Define Success Conference 2025, Sep 8-10, 2025, Singapore.
  • Matthews, M., Watkins, T., Patel, A. S., Liu, V., Beaver, G. R. “Consequences of Unfavorable Eating Comparisons” 85th Annual Meeting of the Academy of Management, 25-29 July, 2025, in Copenhagen, Denmark, Accepted in March 2025.
  • Lam, C. and Liu, V. “The Mixed Consequences of Necessary Evils in the Veterinary Profession” 85th Annual Meeting of the Academy of Management Symposium Presentation, 25-29 July, 2025, in Copenhagen, Denmark, Accepted in March 2025.
  • Su, Y., Lim, C. S. I., Liu, V. and Ang, J. “Unveiling the Complexity of Family Caregiving: A Service Ecosystem Approach to Caregiver-Recipient Dynamics” 19th International Research Symposium on Service Excellence in Management (QUIS19), 3-6 June, 2025, in Rome, Italy -- Accepted in March 2025.
  • Wong, A. H. K., Liu, V., de Cruz, N., and Wang, P. “Does Equitable Access to Sports Resources Promote Social Mobility?”  International Social Marketing Conference 2025, 13-15 May, 2025, in Canberra, Australia – Accepted in Feb 2025.
  • Liu, V. and Cheng, C.W.O. “Exploratory Study on Factors Affecting Believability of Video-Based Misinformation” INFORMS Annual Meeting, 20-23 October, 2024, in Seattle, USA - Accepted in June 2024.
  • Patel, A.S., Matthews, M., Antoine, G. E., Liu, V., and Beaver, G. R. “Are You Really Going to Eat That?” Toward an Understanding of Workplace Food Shaming” 84th Annual Meeting of the Academy of Management, 9 August - 13 August 2024, in Chicago, Illinois, USA - Accepted on March 28 2024
  • Jiang, Z., Liu, V. and Erne, M. "Adoption or Co-creation? Redefining the Role of Customers in Mobile App Development” Recent Advances in Retailing and Consumer Science Conference(RARCS) (an annual conference affiliated with the Journal of Retailing and Consumer Services - JRCS 2023.
  • Lee, J., Cheng, C. and Liu, V “Recovery Justice and Satisfaction in Higher Education: The Moderating Effects of Doctrine of Mean” Global Conference on Advances in Business and Social Sciences (ONLINE) on December 5-6, 2020.
  • Jones, S., Liu, V., Fan, F. "Evaluating Communication Effectiveness of YouTube Advertisements" , IAMCR Conference online 2020, July 12-16, 2020, Finland, Tampere University.
  • Erne, M., Jiang, Z. and Liu, V. " Do User Reviews Matter? Empirical Evidence on the Role of User Involvement in Apps Performance " in Proceedings of the 33rd Bled eConference - Enabling Technology for a Sustainable Society. Bled, Slovenia, Jun 28 - Jul 1, 2020.
  • Erne, M., Jiang, Z. and Liu, V. "Examining the Impact of User Reviews on Mobile Applications Development", 23rd Annual Southern Association for Information Systems Conference, 2020, p. 20.
  • Erne, M., Jiang, Z. and Liu, V.  "Investigating the effect of user reviews on mobile apps: The role of customer led innovation," IFIP WG8.6 Working Conference, December 17-19, India, 2020.
  • Liu, V. and Yong, P “Emerging needs of Chinese millennial tourists: Revisiting the Asian model of Maslow’s Hierarchy of Needs,” International Conference on Management and Information Technology (ICMIT), December 5-6, Sydney, Australia, 2019.
  • Cheng, C., Yuen, S. and Liu, V.  “The impact of the adoption of classroom response systems on university students’ subject learning experience,” The 8th International Conference on Business, Management Governance (ICBMG 2019), November 18-20, Perth, Australia, 2019.
  • Liu, V., Cheng, C., Lee, J. and So, J. “Enhancing generic competency development through study abroad programmes,” The International Academic Forum Conference for Higher Education Research (IAFOR - CHER- Hong Kong 2019), November 8-10, 2019, Hong Kong.
  • Liu, V. and Lee, J. “A Contingency Theory Explaining Channel Blending Decisions In The Context Of Online Shopping,” (Awarded with the Best Paper Award) American Applied Business Research Conference, Jacksonville, Florida, USA , 6 - 7 November 2017.
  • Yong, P. and Liu, V. “Effective Curriculum Design for Study Abroad to Enhance Leadership Development,” presented at Asia Pacific Association for International Education (APAIE) Conference and Exhibition 2017, Kaohsiung, Taiwan, March 20-23, 2017.
  • Liu, V. and Yong, P. “Effect of International Education on Leadership Development: A case study,” presented at International Conference on Language, Education and Innovation, Singapore, Singapore, Oct 29-30, 2016.
  • Yong, P. and Liu, V. “Impact of Management on Leadership and Development of Leadership Capabilities,” presented at European Conference on Management, Leadership and Governance, Lisbon, Portugal, 11-13 November 2015.
  • Lee, J. and Liu, V. “The Influence of Oriental Culture on Justice Perceptions in the Service Recovery of Higher Education,” in Proceedings of Annual Conference of the Comparative Education Society of Hong Kong, Hong Kong, November 26, 2016.
  • Lee, J. and Liu, V. “The Effect of Distributive and Interactional Justice on Post-recovery Satisfaction in Higher Education: The Moderating Effects of Cultural Variables,” in Proceedings of 2016 Annual Conference of the Comparative Education Society of Hong Kong, Hong Kong, April 15-16, 2016.

 

Selected Commentaries and Media Interviews

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