Educational Qualifications

2019                    
PhD in Information Systems, Nanyang Technological University

2013                    
Master in Business Information Systems, City University of Hong Kong

2012                    
Bachelor in Computer Science, Chang’an University

Academic and Professional Experience

2024 - Present      
Deputy Head of Programme, School of Business, Singapore University of Social Sciences

2024 - Present      
Senior Lecturer, School of Business, Singapore University of Social Sciences

2019 - 2023          
Lecturer, School of Business, Singapore University of Social Sciences

2019                    
Research Assistant, Nanyang Technological University

2017 - 2018          
Teaching Assistant, Nanyang Technological University

2017                    
Instructor, Nanyang Technological University

2012 - 2013          
Research Assistant, City University of Hong Kong

 

Selected Publications

  • Zhang Yimiao, Chuang Chien-hui & Lin Yan (2025). When does endorsement work? The moderating role of endorser and message characteristics. Industrial Management & Data Systems. (ABDC A, SJR Q1)
  • Zhang Yimiao, Ren Jing, Liu Wenting & Ding Ding (2025). Application of text mining analysis in understanding gamefi adoption. International Journal of Data Analysis Techniques and Strategies, 17(1), 1-19. (SJR Q3)
  • Guan Chong, Ng Mei Zhen & Zhang Yimiao (2024). Research trends in competency-based education and training: a data-driven historical analysis, International Journal of Social Science and Humanity, 14(6), 268-273.

 

Conference Papers

  • Zhang Yimiao, Ren Jing, Liu Wenting & Ding Ding (2025). A multi-method analysis of game features and token dynamics in blockchain gaming markets. The 8th international Conference on Information Management Science, October 24-26, 2025, Beijing, China. (Best presentation)
  • Chen Yi, Zhang Nila & Zhang Yimiao (2025). Heterogeneous impacts of GenAI on designers’ creativity: Evidence from online gig platform. The 18th China Summer Workshop on Information Management, June 28-29, 2025, Xi’an, China. (Top-Tier conference in IS)
  • Zhang Yimiao, Ren Jing, Liu Wenting & Ding Ding (2024). Unveiling the common features of blockchain games: A topic modeling and market analysis. The KMIS International Conference 2024, November 14-15, 2024, Seoul, South Korea.
  • Zhang Yimiao, Ren Jing & Ding Ding (2024). Understanding the trading sustainability of music NFTS. The 9th International Conference on Smart Finance, July 27-28, 2024, Hefei, China
  • Ren Jing, Zhang Yimiao, Liu Wenting & Ding Ding (2024). To buy or not to buy? Exploring the trading trends in music NFT Market. The 9th International Conference on Smart Finance, July 27-28, 2024, Hefei, China
  • Guan Chong, Ng Mei Zhen & Zhang Yimiao (2024). Research trends in competency-based education and training: A data-driven historical analysis. The 2024 11th International Conference on Education and Psychological Sciences, May 10-12, 2024, Phuket, Thailand.
  • Zhang Yimiao, Ren Jing, Li Jin & Shen Junge (2023), Free-to-play or play-to-earn? Understanding the mass adoption of GameFi. The 29th International Conference on Recent Advances in Retailing and Consumer Science, July 24-27, 2023, Lyon, France
  • Ren Jing, Zhang Yimiao, Liu Wenting & Lo Swee Won (2022), A novel recommendation system for music NFT marketplace, the 22nd International Conference on Electronic Business, October 2022.
  • Ren Jing & Zhang Yimiao (2021), Is all-win possible? A novel smart contracts-based music recommendation system, in proceeding of 11th International Conference on Information Communication and Management (ICICM2021), August 2021, Tokyo, Japan. (Best presentation)
  • Ren Jing & Zhang Yimiao (2020), Smart contracts-based customized music recommendation for long-tail artists, In 2020 the 8th International Conference on Information Technology: IoT and Smart City (ICIT), Dec 25-27, 2020, Xi’an, China. (Best presentation)
  • Zhang Yimiao & Goh Kim Huat (2019), Impact of online reviews on consumer post-purchase attitude change and transaction failure. The International Conference on Information Systems (ICIS) 2019, December 15-18, 2019, Munich Germany. (Top 1 conference in IS)
  • Zhang Yimiao, Lin Yan & Goh Kim Huat (2018), Impact of online influencer endorsement on product sales: quantifying value of online influencer, Workshop on E-Business (Pre-ICIS conference), December 12, 2018, Santa Clara, CA, USA. (Top-Tier conference workshop in IS)
  • Zhang Yimiao, Lin Yan & Goh Kim Huat (2018). Impact of online influencer endorsement on product sales: Quantifying value of online influencer, Pacific Asia Conference on Information Systems, June 26-30, 2018, Yokohama, Japan. (Top-Tier conference in IS)
  • Zhang Yimiao & Goh Kim Huat (2017), Attracting versus sustaining attention in the information economy. Workshop on E-Business (Pre-ICIS conference), December 10, 2017, Seoul, South Korea. (Top-Tier conference workshop in IS)

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