Stylistics and Social Media (MLL353)

This course discusses how stylistics can enhance language effectiveness in social media. It will explore areas of genre as well as appropriate and effective language use in social media. The course will incorporate language analysis of language choice, diction and function as well as denotative, figurative meaning within the context of language in social media. Students will analyse language use across a raft of social media platforms like Twitter, micro blogs, Instagram, Facebook and TikTok. Students will appraise how language differs in scripted and spontaneous youtube recordings with a focus on the limitations and stylistic elements in the projection of identity, involvement and foregrounding to achieve the desired outcomes.

• Introduction to the relationship between language and communication
• The justification for this relationship.
• Areas of Language studies
• Stylistics and communication
• Social media
• Language and effective communication
• Descriptive and figurative language
• Denotative and figurative Language
• Language choice, diction, function in social media
• Choice and modifications in social media
• Diction and function in social media
• Language and creativity
• Evaluative language in social media

• Describe the link between language and society.
• Appraise the link between language and the social media.
• Illustrate styles of language use in Malay social media.
• Discuss common figurative, demonstrative and connotative meaning in Malay social media.
• Employ literary techniques in creating social media content.
• Debate the role of literary/stylistic techniques in social media creation.