Generative AI for Business (AIB554)

AIB554 Generative AI for Business explores the transformative impact of Generative AI and Large Language Models (LLMs) on business innovation. Students will examine the foundational technologies behind LLMs, such as GPT, and their applications in various business domains, from customer service to product development and marketing. Through theoretical understanding and hands-on projects, participants will learn how to harness generative AI to create new business solutions, automate complex processes, and improve decision-making. The course will also cover ethical considerations, privacy challenges, and regulatory frameworks, preparing students to innovate responsibly in the rapidly evolving AI-driven economy. By the end of this course, students will have a deep understanding of integrating generative AI technologies into business strategies to drive innovation, enhance operational efficiency, and deliver competitive advantage.

• Introduction to Generative AI and LLMs
• Natural Language Processing (NLP) and Business Applications
• LLMs for AI-Powered Applications
• Prompt Engineering
• Fine-Tuning Large Language Models
• Generative AI Tools
• Generative AI for Financial Services
• Customer Experience and Service Automation
• Generative AI in Product Development and Customization
• Ethical Considerations in Generative AI
• Data Privacy and Security in Generative AI Applications
• Future Trends and Innovations in Generative AI

• Assess the components of Generative AI and Large Language Models
• Evaluate the impact of Generative AI on business innovation
• Critique ethical, privacy, and regulatory issues related to Generative AI
• Apply Generative AI tools to solve business problems
• Design and implement AI-driven business strategies
• Appraise the results of the Generative AI model