Course Code: AIB555
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Synopsis

AIB555 AI in Business Strategy and Innovation focuses on the strategic integration of artificial intelligence within business frameworks to drive innovation and competitive advantage. Students will explore how AI technologies influence business strategy, decision-making processes, and organisational culture. Through case studies, discussions, and practical applications, learners will develop a comprehensive understanding of the challenges and opportunities presented by AI in a business context. The course emphasises critical thinking, analysis, and synthesis of information to formulate actionable strategies that leverage AI effectively while addressing ethical considerations.
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

  • Strategic AI Frameworks
  • AI-Enhanced Market Analysis
  • AI for Product Development and Innovation
  • Customer Experience and Personalisation with AI
  • AI-Driven Supply Chain Optimisation
  • AI and Business Model Transformation
  • Implementing AI at Scale
  • The Role of AI in Strategic Partnerships and Alliances
  • Performance Metrics for AI Strategies
  • The Impact of AI on Workforce Dynamics
  • Navigating Regulatory Frameworks for AI in Business
  • Strategic AI Implementation Plan

Learning Outcome

  • Analyse the impact of AI technologies on various business strategies and models
  • Evaluate case studies of organisations that have successfully integrated AI into their strategic initiatives
  • Synthesise knowledge from multiple disciplines to create a comprehensive AI-driven business strategy
  • Design innovative business solutions that incorporate AI technologies to address real-world challenges
  • Critique ethical implications and risks associated with AI implementation in business settings
  • Formulate strategic recommendations for leveraging AI to enhance organisational performance and competitiveness