Course Code: DCM210
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Synopsis

This course introduces undergraduate students to the transformative power of generative AI (GAI) in content creation and storytelling. As the digital marketing landscape evolves, the ability to efficiently produce innovative and personalized content using advanced AI tools has become increasingly essential. This course will explore the foundational theories of AI in content generation, practical applications of AI technologies in marketing strategies, and the ethical implications of AI-driven content.
Level: 2
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

  • Introduction to Generative AI
  • AI Tools for Content Creation
  • AI-driven Content Strategies
  • Personalization and Customization with AI
  • Ethics and Responsible Use of AI
  • Narrative Science and Storytelling
  • AI in Multimedia Production
  • AI and Social Media Management
  • Content Automation and Scalability
  • Innovative Case Studies in AI Marketing
  • AI in Brand Development

Learning Outcome

  • Identify and operate various AI tools for content creation.
  • Describe the functions and best use cases of different AI tools.
  • Understand the ethical considerations of AI use, including bias and privacy.
  • Apply AI to marketing campaigns to enhance personalization and engagement.
  • Execute responsible and ethical use of AI technologies in content creation.
  • Examine how AI can be integrated into marketing strategies.
  • Evaluate the potential outcomes and challenges of AI integration.
  • Design and enhance textual, visual, and multimedia content using AI.
  • Develop AI-generated content for specific audience needs and campaign goals.