Course Code: GSP219
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Synopsis

In the era of AI-driven digital presence, having a strong personal brand is no longer optional—it's essential. For Millennial and Gen-Z professionals, creators, and entrepreneurs, digital platforms are the gateway to opportunities. From job hunting to networking, standing out in the online space requires both strategic branding and AI-powered efficiency. This course blends AI-driven content creation with personal branding strategies to help students develop a powerful and authentic digital presence. Covering LinkedIn growth, website creation, video storytelling, and AI-assisted content creation, students will gain practical skills to build, automate, and scale their personal brand online.
Level: 2
Presentation Pattern: ALL SEMESTERS

Topics

  • Foundations of personal branding in the AI era
  • Meet your branding assistant – GenAI
  • Crafting your digital identity
  • Optimising your LinkedIn presence
  • Building your personal website or digital portfolio
  • The art of storytelling for personal brands
  • Creating impactful short-form video content
  • Automating your content strategy with AI
  • Ethics, ownership and originality in AI branding
  • Real-world case studies in AI branding
  • Creating your digital brand portfolio
  • Showcasing your digital glow-up

Learning Outcome

  • Identify the role of AI in shaping personal branding strategies.
  • Explain how digital presence influences professional opportunities and networking.
  • Appraise ethical considerations in AI-generated content for branding.
  • Apply AI-powered tools to optimize LinkedIn for career visibility.
  • Illustrate how to create an AI-powered personal website and portfolio.
  • Experiment how to use AI-enhanced video tools to develop short-form personal branding content.