Course Code: MIP505
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Synopsis

MIP505 IP Business Strategy focusses on the strategic management of intellectual property (IP) as a valuable company asset to maximise its value. The course examines how IP influences the formulation of IP strategies and objectives, while analysing the effects of the business environment on IP. Students will learn how to adapt IP strategies to enhance their effectiveness, evaluate IP to identify potential business opportunities related to IP, develop marketing strategies for IP, and assess the market feasibility for these opportunities. MIP505知识产权商业战略课程聚焦于作为公司重要资产的知识产权（IP）战略管理，并最大化其价值。该课程探讨了知识产权如何影响知识产权战略和目标的制定，同时分析了商业环境对知识产权的影响。学生将学习如何调整知识产权战略以提高其有效性，评估知识产权以识别与知识产权相关的潜在商业机会，制定知识产权的营销策略，并评估这些机会的市场可行性。
Level: 5
Credit Units: 5
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

  • IP and Innovation 知识产权与创新
  • Strategic Management of IP 知识产权的战略管理
  • Tools for IP Strategy 知识产权战略工具
  • Strategy Options for Different Types of IP 不同类型知识产权的战略选择
  • Internal Resources and External Environment 内部资源和外部环境
  • Implementation of IP Strategy 知识产权战略的实施
  • IP Strategy at the Global Stage 全球层面的知识产权战略
  • IP-Related Business Opportunities 与知识产权相关的商业机会
  • IP Management Strategies 知识产权管理策略
  • Market Evaluation 市场评估
  • IP Marketing Strategies 知识产权营销策略

Learning Outcome

  • Examine the impact of IP on innovation and business strategy 探讨知识产权对创新和商业战略的影响
  • Appraise the stages of the IP life cycle 评估知识产权生命周期的各个阶段
  • Analyse the critical success factors of IP strategies 分析知识产权战略的关键成功因素
  • Assess the considerations in defining IP-related business opportunities 评估定义与知识产权相关的商业机会时的考虑因素
  • Evaluate how IP impacts business and R&D strategies and objectives 评估知识产权如何支持和影响商业和研发策略及目标
  • Choose IP for potential IP-related business opportunities 选择合适的知识产权以识别潜在的与知识产权相关的商业机会
  • Formulate and evaluate IP strategies and objectives 制定和评估知识产权战略和目标的影响
  • Modify IP strategies in response to changes in the business environment 根据商业环境的变化调整知识产权战略
Part-time Programmes / CET Courses