Course Code: MIP535
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Synopsis

MIP535 Emerging Trends in Technology & Business comprises a series of modules offering current knowledge in technology, business and innovative business models that transform how businesses manage their intellectual property (IP). These modules enable learners to keep abreast of upcoming technological and business developments and apply their knowledge from an IP management lens to assess how these disruptions can impact management decisions and provide them with a knowledge base to develop strategies to support commercial growth and deal with competition. MIP535科技与商业的新兴趋势包括一系列模块，提供关于技术、商业和创新商业模式的当前知识，这些模式正在改变企业如何管理其知识产权（IP）。这些模块使学习者能够紧跟即将到来的技术和商业发展，并从IP管理的视角应用他们的知识，评估这些颠覆如何影响管理决策，并为他们提供开发支持商业增长和应对竞争的战略的知识基础。
Level: 5
Credit Units: 5
Presentation Pattern: EVERY JULY

Topics

  • Emerging Trends in Technology & Business 科技与商业的新兴趋势
  • Intellectual Property Management 知识产权管理
  • 4th Industrial Revolution 第四次工业革命
  • Analytics and Predictive Technologies 分析与预测技术
  • Digital Marketing 数字营销
  • Extended Reality (VR, AR and MR) 扩展现实 (虚拟现实、增强现实和混合现实)
  • Artificial Intelligence 人工智能
  • Internet of Things 物联网
  • Financial Innovations – FinTech Applications 金融创新 - 金融科技应用
  • Financial Innovations – Blockchain 金融创新 – 区块链
  • Entrepreneurship and Innovation 创业与创新
  • Corporate Social Responsibility 企业社会责任

Learning Outcome

  • Apply emerging trends in technology and business应用科技与商业的新兴趋势
  • Assess the impact of the fourth industrial revolution on businesses 评估第四次工业革命对企业的影响
  • Critique how data analytics can be employed in businesses 批判性地分析数据分析在企业中的应用
  • Appraise digital marketing strategies 评估数字平台上的营销策略
  • Analyse artificial intelligence in business 分析企业中的人工智能情报
  • Evaluate financial innovations for application in business 评估财务创新的商业模式在企业中的应用
  • Demonstrate critical thinking skills in analysing emerging trends in technology and business 在分析新兴趋势技术与商业问题时展示批判性思维技能
  • Prepare a report examining emerging trends in technology and business issues from an IP management perspective 准备报告从IP管理的角度审视新兴趋势技术与商业问题
Part-time Programmes / CET Courses