Course Code: MKT366
Synopsis
MKT366 Sustainability Marketing equips students with the essential knowledge and skills needed to excel in the green economy. Students will analyse factors influencing corporate sustainability strategies, including environmental, market, and governmental influences. They will evaluate marketing strategies that prioritise low carbon emissions, resource efficiency, and social inclusivity, while employing systems thinking in their strategic approach. The course covers common environmental, social, and governance (ESG) frameworks and standards, discussing their impact on business strategies. Additionally, students will explore sustainability opportunities and challenges in major industries, apply stakeholder management skills to build effective relationships, and understand the urgency of practicing sustainability.
Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN
Topics
- An Overview on Sustainability
- Factors Influencing Business and Consumer Response to Sustainability
- Sustainability Challenges and Opportunities in Major Industries
- Sustainability Reporting
- Sustainable Products and Services
- Pricing for Sustainable Products
- Sustainable Distribution
- Sustainable Communications
- Systems Thinking
- Stakeholder Management
- Sustainable Business Models
- Societal Transformation
Learning Outcome
- Analyse the factors influencing corporate sustainability strategies (environment, market, and government).
- Evaluate marketing strategies that prioritise low carbon emissions, resource efficiency, and social inclusivity.
- Employ system thinking when crafting marketing strategies.
- Discuss common environmental, social, and governance (ESG) frameworks and standards and how they influence business strategies.
- Apply stakeholder management skills to identify key stakeholders and build relationships with internal and external stakeholders.
- Develop environmental awareness and a sustainable mindset and consumption behaviour.