Course Code: MKT366
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Synopsis

MKT366 Sustainability Marketing equips students with the essential knowledge and skills needed to excel in the green economy. Students will analyse factors influencing corporate sustainability strategies, including environmental, market, and governmental influences. They will evaluate marketing strategies that prioritise low carbon emissions, resource efficiency, and social inclusivity, while employing systems thinking in their strategic approach. The course covers common environmental, social, and governance (ESG) frameworks and standards, discussing their impact on business strategies. Additionally, students will explore sustainability opportunities and challenges in major industries, apply stakeholder management skills to build effective relationships, and understand the urgency of practicing sustainability.
Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN

Topics

  • An Overview on Sustainability
  • Factors Influencing Business and Consumer Response to Sustainability
  • Sustainability Challenges and Opportunities in Major Industries
  • Sustainability Reporting
  • Sustainable Products and Services
  • Pricing for Sustainable Products
  • Sustainable Distribution
  • Sustainable Communications
  • Systems Thinking
  • Stakeholder Management
  • Sustainable Business Models
  • Societal Transformation

Learning Outcome

  • Use behavioural insights to influence sustainable consumption
  • Evaluate marketing strategies that support low carbon emissions, resource efficiency, and social inclusion
  • Employ system thinking to address sustainability challenges
  • Recommend strategies for stakeholder management
  • Demonstrate sustainability literacy, including a critical understanding of AI’s role in advancing or undermining sustainability goals
  • Develop environmental awareness and a sustainable mindset
Full-time Programmes Part-time Programmes / CET Courses