Course Code: MTD323
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Synopsis

MTD323 Digital Media Management provides an overview of principles and practices to manage digital media assets. Students will learn about the entire lifecycle of digital media, from creation and acquisition, to monetisation and distribution, and preservation. Students will achieve an understanding of various digital platforms and tools, that are effective for digital media management. Learning how to optimise digital media assets to achieve business goals is the key, and students will gain knowledge on measuring digital media performance, monetisation possibilities and strategies. This course prepares the students for careers in digital media, and related fields.
Level: 3
Presentation Pattern: EVERY JAN

Topics

  • Overview of Digital Media Landscape, Digital Media Management and Trends
  • Digital Media Platforms and Ad Formats
  • Metadata, Cataloging, Digital Asset Management (DAM) Systems & Storage of Assets
  • Workflows and Processes
  • Digital Media Planning and Buying Strategies
  • Digital Media Optimisation and Measurement
  • Monetisanation Strategies
  • Digital Media Entrepreneur
  • Campaign Development and Project Management in Digital Media
  • Case Studies of Digital Media Strategies
  • Emerging Technologies and Trends in Digital Media Management
  • Legal and Ethical Considerations

Learning Outcome

  • Examine the fundamentals of digital media and its role in communication strategies
  • Apply analytics to for measuring digital media performance
  • Evaluate various digital tools and platforms for media, creation, distribution, and management
  • Create a digital media campaign
  • Analyse and interpret digital media performance to inform future strategies
  • Develop digital media projects that align with organisational goals