Singapore University of Social Sciences

Hospitality and Tourism Management (EMT309)

Applications Open: 01 April 2020

Applications Close: 31 May 2020

Next Available Intake: July 2020

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1378 View More Details on Fees

Area of Interest: Built Environment, Management

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed


Synopsis

EMT309 Hospitality and Tourism Management is designed to develop students’ understanding of the international hospitality, travel and tourism environment. Students will be able evaluate successful management of accommodation, transport, food and beverage, tours etc in all tourism and hospitality situations. They will have an understanding of tourist consumer demand for related events at both the strategic and tactical level and how to respond to the changing travel and tourism landscape.

Level: 3
Credit Units: 5
Presentation Pattern: Every July
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, This will be administered on-campus.

Topics

  • Hospitality Management
  • Tourism Management
  • Lodgings
  • F&B
  • Recreation and Entertainment
  • Conferencing
  • Organizational Behavior and Consumer Behaviour in the Hospitality and Tourism Industry
  • Sustainability Issues for Hospitality and Tourism
  • The Business of Hospitality and Tourism (Sales and Marketing, Advertising and Public Relations)
  • Marketing Strategies, Promotion and Public Relations
  • Operational Management and Cost Control
  • e-Commerce for Hospitality and Tourism

Learning Outcome

  • Illustrate the role and nature of leisure and visitor attractions
  • Compare the organizational behaviour and consumer behaviour in the hospitality and tourism industry
  • Analyze the business of hospitality and tourism
  • Prepare feasibility studies and consider sustainability issues for hospitality and tourism
  • Develop visitor attractions
  • Appraise policy and strategies to develop the industry
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