IP Asset Management

Singapore University of Social Sciences

Applications Open: 01 April 2019

Applications Close: 31 May 2019

Next Available Intake: July 2019

Course Types: Modular Graduate Course, SkillsFuture Series

Language: English

Duration: 6 months

Fees: $3000 View More Details on Fees

Area of Interest: Management, Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

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Synopsis

IPM503 IP Asset Management examines the management of intellectual assets, which involves the creation, formulation, prioritisation, and value extraction from a set of intellectual property (IP) assets. The course looks into developing a process that gathers data and takes inventory of an organisation’s IP assets so that they can be managed and leveraged properly and profitably. This includes looking into the collation of IP documents needed for IP due diligence and evaluation of IP intelligence to support an organisation’s IP and business strategy. Students will also learn how to examine the identification of IP assets, prepare a due diligence report and review IP intelligence to incorporate findings and insights into an organisation’s IP practices.

Level: 5
Credit Units: 5
Presentation Pattern: Every July

Topics

Introduction to IP Asset Management
What is an IP Audit?
Objectives and Context of an IP Audit
Contractual Agreements Related to IP
Types of IP Exploitation Strategies
Scope of IP Audit and Audit Procedures
Analysis of IP Audit Results
Components of an IP Asset Register
Creation of IP Portfolio
Maintenance of IP Portfolio
Review of IP Portfolio
IP Management Approaches to Maximise IP
Evaluation of IP Portfolio

Learning Outcome

Examine situations in which IP due diligence is conducted
Illustrate the importance of conducting due diligence
Outline the IP due diligence process and information to analyse.
Determine objectives of IP audit to support IP strategies and objectives
Review IP audit scope to ensure completeness, integrity and feasibility of the audit procedures
Analyse IP audit results to identify key findings
Assess and incorporate findings from IP audit results into IP exploitation strategies
Collate documents needed for IP due diligence
Assemble IP assets and evaluate to understand strength of IP portfolio
Support preparation of IP due diligence report
Evaluate IP licensing opportunities and adapt IP licensing strategies
Appraise the effectiveness of IP licensing strategies.