Managerial Economics 管理经济学 (MBA512)

MBA512 Managerial Economics is designed to provide managers with a robust understanding of economic principles essential for effective decision-making within organisations. Through this course, students will learn to apply various economic tools to address issues and challenges in their managerial roles and develop strategic thinking aimed at creating value for their organisations. The course covers key microeconomic concepts relevant to managers, including consumer and producer behaviour, the concept of elasticity, demand and pricing, production costs, organisation of the firm and industry, and market structure. Upon completion of this course, students will have a sound understanding of how the market works, the role of incentives in driving behaviours, and the importance of cost-benefit analysis in making efficient informed decisions. MBA512管理经济学课程旨在为管理者提供坚实的经济学原理基础，以支持其在组织中做出高效决策。通过本课程，学生将学习如何运用多种经济学工具来应对管理工作中遇到的问题与挑战，并发展战略思维，以实现组织价值创造。本课程涵盖对管理者至关重要的微观经济学核心概念，包括消费者与生产者行为、弹性概念、需求与定价、生产成本、企业与行业组织形式，以及市场结构等。课程结束后，学生将具备对市场运作机制的深入理解，认识激励机制对行为的驱动作用，并能利用成本效益分析进行高效和明智的决策。

• Principles of Managerial Economics 管理经济学原理
• Market Forces: Demand, Supply and Market Equilibrium 市场力量：需求、供给与市场均衡
• Understanding Market Dynamics through Comparative Statics Analysis 通过比较静态分析理解市场动态
• Elasticity Concepts and Their Applications 弹性概念及应用
• Empirical Analysis in Economics: Understanding Regression Models 经济学中的实证分析：回归模型的理解
• Consumer Behaviour and Decision-making 消费者行为与决策过程
• Production Processes and Cost Structure 生产过程与成本结构
• Transaction Cost and Organisational Structure 交易成本与组织结构
• Input Procurement and Resource Allocation 投入采购与资源配置
• Principle-agent Problem and Incentives 委托人-代理人问题与激励机制
• Market Structure: Perfect Competition, Monopolistic Competition, Monopoly 市场结构：完全竞争、垄断性竞争、垄断
• Strategic Behaviours in Oligopolistic Markets 寡头市场中的战略行为

• Appraise the role of consumer and producer behaviour in driving market demand and supply dynamics. 评估消费者与生产者行为在推动市场供需动态中的作用。
• Evaluate the concepts of marginal analysis, production costs, and economies of scale in the context of managerial decision-making. 在管理决策情境中运用边际分析、生产成本与规模经济的概念。
• Assess different market structures, such as perfect competition, monopoly, and oligopoly, to determine their effects on business strategies and market outcomes. 评估不同的市场结构（如完全竞争、垄断、寡头垄断）对商业战略和市场结果的影响
• Create business plans that integrate market analysis, cost structures, and pricing strategies to achieve organisational objectives. 基于市场分析、成本结构和定价策略制定商业计划，以实现组织目标。
• Formulate optimal pricing strategies and production plans by integrating concepts of elasticity, demand and cost analyses. 运用弹性、需求和成本分析的概念，制定最佳定价策略和生产计划。
• Design advanced analytical frameworks to evaluate and interpret complex economic data and market trends. 设计先进的分析框架，以评估和解读复杂的经济数据和市场趋势。