Strategy 战略管理 (MBA515)

MBA515 Strategy aims to equip students with a comprehensive understanding of strategic management principles and their application in contemporary business environments. The course will explore frameworks and tools, both classical and modern, that are essential for strategic decision-making. Theoretical insights will be combined with case studies of actual companies to hone students’ strategic thinking skills and to develop and implement practical strategies to help organisations navigate through complex challenges and opportunities. MBA515战略管理课程旨在帮助学生全面理解战略管理的基本原理及其在当代商业环境中的应用。课程将系统讲解一系列经典与现代的战略框架与工具，这些工具对战略决策至关重要。通过结合理论学习与实际企业案例分析，学生将提升战略思维能力，并能够制定和实施切实可行的战略，以协助组织应对复杂挑战、把握发展机遇。

• Demystifying Strategy 揭秘战略
• Managing Strategy 管理战略
• Dissecting Business Models 剖析商业模式
• Scanning the External Environment 外部环境分析
• Analysing the Internal Environment 内部环境分析
• Formulating Corporate-Level Strategies 企业层级战略制定
• Devising Business-level Strategies 业务层级战略设计
• Assessing Formulated Strategies 战略方案评估
• Executing Strategy 战略执行
• Evaluating Strategic Performance 战略绩效评估
• Rethinking Strategy for the Digital Age 数字时代的战略再思考
• Reimagining Strategy 战略的重塑与创新

• Assess the strategic implications of an organisation’s internal environment. 分析组织内部环境对战略的影响。
• Evaluate the strategic implications of an organisation’s external environment. 评估组织外部环境对战略的影响。
• Appraise the strategic positioning of organisations to identify competitive advantages. 判断组织的战略定位，识别其竞争优势。
• Compare strategic management tools and frameworks for diverse business environments. 比较多种适用于不同商业环境的战略管理工具与框架。
• Formulate and evaluate different strategic options. 制定并评估不同的战略选项。
• Create effective strategic plans that align with organisational goals. 制定与组织目标一致的有效战略规划。