Course Code: MBA519
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Synopsis

MBA519 Data Analytics for Decision Makers explores how organisations harness AI and data to drive strategic decision-making. The course emphasises the alignment of three critical pillars: business priorities, data assets, and AI-enhanced analytics approaches. Students will acquire AI-enabled, data-informed thinking skills as senior executives. Through applied cases, students learn to frame business challenges, interpret data landscapes, and align AI and analytical techniques to generate actionable insights that enhance organisational performance. MBA519决策数据分析探讨企业如何利用人工智能与数据推动战略性决策。课程重点强调三大关键要素的协同：业务重点、数据资产与AI增强的分析方法。学生将掌握人工智能赋能的数据驱动思维方式，具备高级管理者所需的决策能力。通过案例实践，学生将学习如何界定业务问题、洞察数据特征，并结合人工智能与分析技术，产出可执行的洞察，从而提升组织绩效。
Level: 5
Credit Units: 5
Presentation Pattern: EVERY JULY

Topics

  • Introduction to Business Analytics 商业数据分析导论
  • Business Analytics Framework商业数据分析框架
  • Business Analytics Problem Framing & Approaches商业数据问题定义与分析方法
  • Data Visualisation & Visual Analytics数据可视化与可视化分析
  • AI-Driven Data Visualisation智能驱动的数据可视化
  • Web Analytics网络分析
  • AI-enabled Web Analytics人工智慧赋能的网络数据分析
  • Clustering for Business Segmentation面向业务细分的聚类分析
  • AI-enhanced Cluster Analysis人工智慧强化的聚类分析
  • Predictive Modelling for Decision-Making面向决策的预测建模
  • AI-driven Predictive Analytics人工智能驱动预测建模
  • Applied Business Analytics Cases (e.g., Customer, Operations, Marketing) 商业分析实战案例（如客户、运营、营销）

Learning Outcome

  • Design analytics-driven solutions to address business problems. 设计数据分析驱动的商业问题解决方案。
  • Appraise the strategic relevance of analytics and AI approaches in shaping business decisions. 评估分析方法与人工智能对商业决策的战略价值。
  • Evaluate how AI-driven analytics models contribute to decision quality and organisational performance. 评估分析智能驱动的模型如何提升决策质量及组织绩效。
  • Assess the quality, relevance, and readiness of data for analytics. 评估用于分析的数据质量、相关性与可用性。
  • Prepare data and analytical inputs in ways that support meaningful interpretation and executive-level decision-making. 准备数据与分析输入，使其能够支持有意义的解读与高层管理决策。
  • Construct compelling AI-enabled analytics narratives and solution frameworks to influence managerial decisions and organisational actions. 用人工智能构建有说服力的分析叙述与解决方案框架，以影响管理决策与组织行动。
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