Marketing Innovation through AI for Leaders 人工智能与营销创新：领导者视角 (MBA552)

MBA552 Marketing Innovation through AI for Leaders explores the transformative role of Artificial Intelligence in marketing. The course highlights AI fundamentals, practical applications, and emerging trends, equipping students with the knowledge to leverage AI for enhanced customer insights. Students will gain a comprehensive understanding of AI's impact on marketing practices, preparing them to drive innovation and maintain a competitive edge in the evolving digital landscape. MBA552人工智能与营销创新：领导者视角课程探讨人工智能（AI）在营销中的变革性作用，涵盖AI的基本原理、实际应用与新兴趋势，帮助学生掌握利用AI技术洞察客户行为的能力。学生将全面了解AI对营销实践的影响，为推动营销创新、在数字化时代保持竞争优势做好准备。

• AI Fundamentals for Marketers 营销人员的AI基础知识
• The Role of AI in Modern Marketing AI在现代营销中的作用
• Leveraging Big Data and Analytics 利用大数据与分析工具
• Customer Insights and Predictive Analytics 客户洞察与预测分析
• Personalised Marketing at Scale 大规模个性化营销
• Customer Experience and Engagement 客户体验与互动参与
• Automating Content Creation 内容创作自动化
• Optimising Content Distribution 内容分发优化
• Ethical AI and Privacy Concerns AI伦理与隐私问题
• Overcoming Implementation Challenges 应用落地的挑战应对
• The Future of AI in Marketing 营销领域AI的未来发展
• Strategic Planning for AI-Driven Marketing AI驱动营销的战略规划

• Appraise how AI technologies are transforming marketing strategies and operations based on the understanding of the core principles of AI and machine learning. 基于对AI与机器学习核心原理的理解，评估AI技术如何变革营销战略与运营。
• Evaluate and compare relevant AI tools to collect, analyse and interpret customer data to generate customer insights. 评估并比较AI工具在收集、分析和理解客户数据生成客户洞察中的应用。
• Design and implement AI-driven marketing strategies that optimise marketing ROI. 设计并实施提升营销投资回报的AI驱动营销策略。
• Formulate approaches to navigate ethical considerations to ensure responsible use of AI in marketing practices. 制定应对AI营销伦理问题的方法，确保负责任的技术应用。
• Construct and nurture marketing team with members who can utilise AI tools for marketing content creation. 建立并培养能使用AI工具进行内容创作的营销团队。
• Plan and manage the integration of AI tools into marketing operations to ensure successful adoption within their organisations. 规划并管理AI工具在营销业务中的整合，确保其顺利落地与应用。