Doing Business in ASEAN 东盟商业实务 (MBA562)

MBA562 Doing Business in ASEAN provides a comprehensive understanding of the business landscape within the Association of Southeast Asian Nations (ASEAN). The course explores the economic, political, and cultural dimensions of doing business in ASEAN, a region known for its dynamic economies and diverse markets. The course aims to equip students with the knowledge and skills needed to navigate the complexities of this rapidly evolving business environment. Upon completion of the course, students will be well-prepared to engage with the multifaceted business environment of ASEAN. MBA562东盟商业实务课程全面介绍东南亚国家联盟（ASEAN）区域的商业背景。课程分析了在东盟这个经济活跃、市场多元的区域内开展业务时，在经济、政治与文化方面应注意的事项。课程旨在帮助学生掌握应对东盟复杂多变的商业环境所需的知识与技能。课程结束后，学生将能从容应对东盟多维的商业环境。

• Introduction to ASEAN 东盟概论
• Economic Environment of ASEAN 东盟经济环境
• Political and Legal Landscape 政治与法律环境
• Cultural Dynamics and Business Etiquette 文化动态与商务礼仪
• Market Entry Strategies 市场进入策略
• Trade and Investment Opportunities 贸易与投资机会
• Risk Management in ASEAN 东盟区域风险管理
• Sustainable Business Practices 可持续商业实践
• Building and Leveraging Networks 商业网络的构建与运用
• Future Trends and Innovation 未来趋势与创新
• Logistics and Supply Chain Management in ASEAN 东盟物流与供应链管理
• Human Resource Management in ASEAN 东盟人力资源管理

• Appraise the political, economic, social, technological, and legal environments of ASEAN member countries. 评估东盟成员国的政治、经济、社会、技术与法律环境。
• Analyse the role of the ASEAN Economic Community (AEC) and regional trade agreements in facilitating business in ASEAN. 分析东盟经济共同体（AEC）及区域贸易协定在推动东盟商业活动中的作用。
• Proposed appropriate business practices based on the understanding of cultural diversity and business etiquette across ASEAN nations. 基于对东盟各国文化多样性与商务礼仪的理解，提出合适的商业实务。
• Evaluate key sectors for investment and the challenges of operating in these sectors within ASEAN. 评估东盟区域内重点投资行业及其运营挑战。
• Formulate market entry strategies and business models suitable for ASEAN markets. 制定适用于东盟市场的进入策略与商业模式。
• Relate theoretical knowledge from the case studies and practical exercises to real business scenarios in ASEAN. 将案例研究与理论知识应用于东盟实际商业情境中。
• Judge the effectiveness of cross-cultural communication and negotiation tactics across different cultures within ASEAN. 判断在东盟不同文化环境下跨文化沟通与谈判策略的有效性。
• Design methods for building and maintaining business networks and relationships within ASEAN. 设计在东盟区域建立与维护商业网络与关系的方法。