Management Consulting Project 管理咨询实践课题项目 (MBA599)

MBA599 Management Consulting Project provides students with the opportunity to demonstrate the business management knowledge and skills they acquired throughout the EMBA programme to create new methods or innovative solutions for an organisation. By selecting a real-world organisation of their choice, students will be able to engage in real-time workplace learning experiences that can transform businesses and impact society by doing good and creating authentic social initiatives. Possible projects include writing a business plan for a new or existing business or applying design thinking mindset to resolve ill-defined or ‘wicked’ business problems. Students are expected to identify a business problem faced by the organisation, collect data to uncover the challenges, and provide recommendations to the senior management of the organisation. Students are required to present and defend the management consulting proposal as well as the recommendations during the course. MBA599管理咨询实践课题项目要求学生运用其在EMBA项目中所掌握的商业管理知识与技能为企业制定新规划或创新的解决方案。学生可自主选择一个真实企业开展实地项目，通过提出可行的建议帮企业转型并创造积极的社会影响。项目形式包括但不局限于为新创或现有企业撰写商业计划书，或运用设计思维方法为复杂的业务难题提供解决方案。在项目中，学生需识别企业面临的问题，收集相关数据深入分析挑战，并向高层管理层提出可行建议。学生还需在课程中展示方案并就对方案的质疑进行辩护。

• Diagnosing the Business Problem/Challenge 识别业务问题或挑战
• Analysing the Real Business Needs 分析真实业务需求
• Framing the Business Problem/Challenge 构建问题框架
• Designing the Management Consulting Proposal 设计管理咨询方案
• Planning the Project Timeline and Milestones 项目时间规划与阶段目标设定
• Data Collection 数据收集
• Critical Analysis 关键性分析
• Recommendations 建议方案制定
• Implementation 实施计划
• Limitations and Constraints 限制因素识别
• Writing the Management Consulting Report 撰写管理咨询报告
• Presenting the Project Findings 展示项目研究成果

• Evaluate and diagnose the business problems and challenges faced by an organisation using a general management perspective. 从管理视角出发，评估并诊断企业面临的业务问题与挑战。
• Assess the information collected and critically analyse the relevance of the information. 评估所收集的信息，并批判性分析其相关性与价值。
• Recommend creative methods or innovative solutions for implementation within the organisation. 为组织提出具创意或创新性的解决方案。
• Plan the project timeline and achievable milestones within the given timeframe. 在规定时间内规划项目进度与可实现的阶段目标。
• Appraise the constraints of decision making and problem solving. 评估决策制定与问题解决过程中可能存在的限制因素。
• Create high impact materials for effective communication of insights and recommendations to senior management for decision making. 制作有影响力的材料，有效传达意见与建议，辅助高层管理层决策