Course Code: MIP515

Synopsis

MIP515 Monetising Innovation delves into the strategic exploitation of intellectual property (IP) as a valuable business asset for generating new revenue streams and fostering partnerships. By examining an organisation’s internal and external IP landscape, students will develop a sound understanding of IP commercialisation strategies. Students will learn to evaluate IP assets, formulate effective commercialisation plans, and execute strategies to leverage IP assets for completive advantage and business growth. MIP515创新变现课程深入探讨了知识产权（IP）作为一种宝贵商业资产的战略利用，以生成新的收入来源和促进合作伙伴关系。通过审视组织的内部和外部知识产权环境，学生将对知识产权商业化策略有一个扎实的理解。学生将学习如何评估知识产权资产，制定有效的商业化计划，并执行策略，以利用知识产权资产获取竞争优势和推动业务增长。
Level: 5
Credit Units: 5
Presentation Pattern: EVERY JAN

Topics

  • Objectives of IP Exploitation IP利用的目标
  • Assessing Organisation’s IP Portfolio 评估组织的IP组合
  • Evaluation of Organisation’s Internal and External IP Landscape 评估组织的内部和外部IP全景
  • IP Commercialisation Plans IP商业化计划
  • Types of IP Exploitation Strategies (1) IP利用策略的类型（1）
  • Type of IP Exploitation Strategies (2) IP利用策略的类型（2）
  • Components of IP Commercialisation Plans IP商业化计划的组成部分
  • Management of IP Commercialisation Plans IP商业化计划的管理
  • Performance of IP Commercialisation Plans 知识产权商业化计划的绩效
  • Collaboration with Internal and External Stakeholders 与内部和外部利益相关者的合作
  • Feasibility and Risks of IP Commercialisation Plans IP知识产权商业化的可行性和风险
  • Performance of IP Commercialisation Plans 知识产权商业化计划的关键成功因素

Learning Outcome

  • Analyse the organisation’s IP portfolio for commercialisation opportunities分析组织的知识产权组合以寻找商业化机会
  • Apply components of IP commercialisation plans 应用IP商业化计划的组成部分
  • Examine the feasibility and risks associated with different IP commercialisation plans 审查不同知识产权商业化计划的可行性和相关风险
  • Assess the different types of IP commercialisation strategies 评估不同类型的知识产权商业化策略
  • Evaluate the performance of IP commercialisation plans 评估知识产权商业化计划的绩效
  • Compare the internal and external IP landscape to identify key opportunities and risks 评估内部和外部IP全景，识别关键机会和风险
  • Create IP commercialisation strategies aligned with organisational objectives 制定与组织目标一致的知识产权商业化策略
  • Organise and implement IP commercialisation plans 组织和执行IP商业化计划
Part-time Programmes / CET Courses