Singapore University of Social Sciences

Services Marketing

Services Marketing (MKT363)

Applications Open: 01 October 2023

Applications Close: 15 November 2023

Next Available Intake: January 2024

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: $1391.78 View More Details on Fees

Area of Interest: Business Administration

Schemes: Alumni Continuing Education (ACE)

Funding: To be confirmed

School/Department: School of Business


In most economies, service sector contributes more than 50% of the annual GDP. In Singapore, this percentage is 75%. MKT363 aims to enhance the undergraduate students’ understanding of the 7Ps of services and prepare them with the necessary skills to achieve service excellence. The course offers deep insights into a series of unique services marketing topics such as service intangibility, service talents, service communication, service quality, etc. The students will be equipped with a “service mindset” to design and deliver high-quality services in the Singapore market.

Level: 3
Credit Units: 5
Presentation Pattern: EVERY JAN


  • Basic understanding of services
  • Service product
  • Service distribution
  • Service revenue management
  • Service communication
  • Service process
  • Service Environment
  • Service talents
  • Customer relationship management
  • Service recovery
  • Service quality and productivity
  • Digital service and service analytics

Learning Outcome

  • Develop an understanding of the service characteristics and 7Ps services marketing
  • Analyse service product, service communication, and service revenue management to ensure profitability
  • Appraise customer interface, service process, and service talents to keep loyal customers
  • Plan the basics of service analytics and illustrate service quality excellence
  • Organise information from different areas of services marketing and apply it to solve particular service problems
  • Demonstrate core competence in discussions and scenario simulations
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