Singapore University of Social Sciences

Sustainability Marketing

Sustainability Marketing (MKT366)

Applications Open: 01 October 2020

Applications Close: 01 December 2020

Next Available Intake: January 2021

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: School of Business


Synopsis

This course develops a sustainability-oriented vision of marketing and the knowledge and skills ecessary to successfully market sustainable products and services. With an in-depth analysis of socio-environmental priorities and an integration of social, ethical and environmental values into marketing strategy development, marketing can go beyond serving business priorities to contribute to the transformation of society into a more sustainable one. At the end of the course, students will be able to understand the key elements of developing a successful marketing strategy and branding approach for a sustainable market offering. The course also reviews global trends and issues that influence sustainable product success. Topics covered provide the basis for students to construct solutions that are information-driven, resilient and sustainable.

Level: 3
Credit Units: 5
Presentation Pattern: Every January

Topics

  • Elements of sustainable marketing
  • Role of information in sustainable solution design
  • Sustainable issues and opportunities
  • Business logic for sustainability
  • Corporate social responsibility
  • Social enterprises
  • Sustainable products
  • Sustainable channel networks
  • Sustainable marketing communications
  • Sustainable pricing
  • Sustainability reporting
  • The future of sustainability marketing

Learning Outcome

  • Evaluate how a sustainability-oriented vision of marketing can be used to create solutions that benefit the organisation and society.
  • Examine socio-ecological issues and their impact on marketing.
  • Analyse information requirements for sustainable marketing solutions.
  • Discuss the future of sustainability in marketing.
  • Formulate sustainable marketing objectives and strategies.
  • Construct the sustainable marketing mix.
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