Singapore University of Social Sciences

Digital Marketing Practicum

Digital Marketing Practicum (MKT369)

Applications Open: To be confirmed

Applications Close: To be confirmed

Next Available Intake: To be confirmed

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: School of Business


Synopsis

MKT369 Digital Marketing Practicum is designed to give students practical experience working with current digital marketing tools. The course is designed to follow the workflow of a typical digital marketing project and cover essential digital marketing tools in this process. The course takes a highly applied and hands-on approach and requests students to utilise these digital tools on a real company and develop a detailed proposal for their group work. The six three-hour sessions for this course are presented across 10 weeks and span both Terms 1 and 2 of the semester.

Level: 3
Credit Units: 5
Presentation Pattern: Every January

Topics

  • Digital Marketing Key Concepts
  • Digital macro and micro environment
  • Define Business Objectives and Models
  • Digital Branding Strategy and Campaign Planning
  • Digital Product and Pricing Strategy
  • Multichannel Distribution Strategy
  • Digital Communication Strategy
  • Multimedia Storytelling
  • Customer Relationship Management in the Digital World (CX software and tools)
  • Digital Marketing Analytics
  • Business Ethics and Consumer Protection in the Digital Space
  • Trends in Digital Marketing

Learning Outcome

  • Apply digital marketing tools
  • Develop digital marketing mix strategies
  • Implement digital CRM and analytics strategies
  • Practice digital storytelling and sustainable marketing
  • Demonstrate proficiency in written and verbal communications and digital production skills
  • Apply the essential marketing management knowledge and interpersonal skills to work effectively in a team
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