Machine-Mediated Communication 机器介导传播学 (MKT504)

MKT504 Machine-Mediated Communication first introduces foundational theories of communication, including meaning-making, persuasion, corporate communication, and public relations, with particular attention to reputation management and crisis communication. Building on this foundation, the course then examines how communication processes are fundamentally transformed in machine-mediated environments, where artificial intelligence, algorithms, and digital platforms actively shape how messages are created, filtered, interpreted, and disseminated. Adopting a Human–Machine–Human framework, the course explores how communication flows, roles, and control mechanisms are reconfigured across organisational and market contexts. The course aims to equip students with the ability to critically evaluate and strategically design communication in complex, machine-mediated environments. Students will develop an understanding of how persuasion operates within algorithmic systems, how corporate and public communication practices are reshaped, and how organisations can effectively manage communication under conditions of reduced control, increased speed, and heightened complexity in the digital and AI-driven era. MKT504 机器介导传播学首先介绍传播学的基础理论，包括意义建构、说服机制、企业传播与公共关系，并重点涵盖声誉管理与危机传播。在此基础上，课程进一步探讨在机器介导环境中传播过程如何发生根本性转变。在人工智能、算法与数字平台的作用下，信息的生成、筛选、解读与传播方式被重新塑造。课程以“人–机器–人”为核心框架，分析传播流程、角色分工及控制机制在组织与市场情境中的重构。本课程旨在培养学生在复杂机器介导环境中进行批判性分析与战略性传播设计的能力。学生将理解说服机制在算法系统中的运作方式，掌握企业传播与公共关系在新环境下的转型逻辑，并能够在控制减弱、传播加速与复杂性提升的背景下，有效管理数字与人工智能时代的传播实践。

• Foundations of Human Communication 人类传播基础
• Persuasion and Influence in Communication 传播中的说服与影响
• Corporate Communication Systems 企业传播体系
• Public Relations and Reputation Management 公共关系与声誉管理
• Crisis Communication and Issues Management 危机传播与议题管理
• From Human Communication to Machine-Mediated Communication 从人类传播到机器介导传播
• Machines as Communicators: Creation, Filtering, Interpretation 机器作为传播者：生成、筛选与解读
• Machine-Mediated Corporate Communication 机器介导的企业传播
• Machine-Mediated External Communication 机器介导的外部传播
• Machine-Mediated Public Relations 机器介导的公共关系
• Crisis Communication in Algorithmic Environments 算法环境下的危机传播
• Ethics, Power and Governance in Machine-Mediated Communication 机器介导传播中的伦理、权力与治理

• Evaluate how machine-mediated environments reshape communication processes, roles, and power structures across internal and external stakeholders 评估新经济中美学经济与视觉领导力的特征
• Assess the transformation of persuasion mechanisms in algorithmic systems, including the role of AI, platforms, and recommendation architectures 评估算法系统中说服机制的转变，包括人工智能、平台与推荐机制的作用
• Analyse the reconfiguration of corporate communication, public relations, and crisis communication under Human–Machine–Human interaction models 分析在人–机器–人互动模型下，企业传播、公共关系与危机传播的重构方式
• Design strategic communication frameworks that effectively integrate Human–Machine– Human interactions across organisational and market contexts. 设计融合人–机器–人互动的战略传播框架，以支持组织与市场环境中的传播实践
• Formulate communication strategies that leverage machine-mediated systems while managing reduced control, increased speed, and algorithmic influence 制定传播策略，在机器介导环境中有效应对控制减弱、传播加速与算法影响增强等挑战
• Create and justify crisis communication responses in algorithmic environments, accounting for rapid information diffusion and platform-driven amplification 在算法环境中制定并论证危机传播应对方案，考虑信息快速扩散与平台放大效应