Fundamentals of Fundraising (NPM500)

The NPM500 Fundamentals of Fundraising is designed to equip participants with the skills, strategies, and ethical foundations essential for success in the fundraising profession. Through a blend of theoretical knowledge and practical applications, this course covers critical areas of 7 core competencies, including fundraising strategy, relationship building, data analysis, digital strategy, financial management, impact measurement and governance, ethics and professionalism. The course is available as three workshops, to cater to busy working professionals. It is suitable for participants who are either new to fundraising or looking for a refresher course and an opportunity to network with other fundraisers (especially in the non-profit sector) to drive impactful fundraising initiatives and contribute to the professionalisation of the sector.

• Fundraising strategy & key concepts
• Fundraising as a source of regular income in nonprofit organisations
• Relationship building in fundraising
• Stewardship strategy & best practices
• Governance, ethics and professionalism in fundraising
• Data-driven prospecting & donor research
• Data analysis for effective donor stewardship
• Digital Marketing strategy for fundraising
• Digital content creation
• Social Capital theory in fundraising
• Impact measurement
• Financial management for effective stewardship

• Propose practical strategies that are informed by fundraising theories and principles
• Use data analytics to address non-profit fundraising challenges
• Evaluate the effectiveness of fundraising strategies, financial management practices, and impact measurement implementation in non-profits
• Assemble tools and frameworks to develop actionable fundraising strategies that ensure the sustainability and impact of non-profits
• Recommend strategies to maximise non-profit organisations' fundraising operations and leadership
• Assess non-profit organisations' resource mobilisation and financial stewardship requirements