Singapore University of Social Sciences

What Is Pitch for Good?

Pitch for Good (PFG) is where good ideas move beyond the pitch. We're the place where "I have an idea!" becomes "We’re piloting with partners!"

An initiative by the Singapore University of Social Sciences (SUSS) with support from Ngee Ann Kongsi, PFG brings together innovators, experts, and people who genuinely want to make things better to tackle the social challenges that matter most in Asia.

This is not just a competition. It is the beginning of your impact journey.

What Makes Us Different

A Regional Community of Changemakers

Technology That Actually Serves People

We Help You Go the Distance

Purpose-driven founders from across Southeast Asia, tackling challenges that matter.

Human-centric design that works for real people and communities, not just profit.

SUSS's network, mentors, and long-term support to take your idea all the way.

If you're an entrepreneur who believes business should solve real problems, this is where you belong. We bring together purpose-driven founders from across Southeast Asia. The best solutions don't come from working alone.

At PFG, you're not just pitching; you're joining a community of founders who share your values and your drive to build businesses that actually matter.

We live in a digital world, but we're big believers that the best technology is the kind you don't even notice. We focus on human-centric design, which is another way of saying: let's build things that actually work for real people and communities, not just chase profits.

We're not just giving you a microphone for five minutes. When you join PFG, you get connected to SUSS's network of social sector partners, learn from people who've been there and done that, and get the support you need to turn your purpose-driven idea into something that actually works in the real world.

Who Should Apply?

PFG welcomes founders at every stage, from early-stage ideas to growth-ready startups. We especially encourage:

Social entrepreneurs: Purpose-driven founders building businesses that solve real human problems across Southeast Asia
Student Founders: Aspiring entrepreneurs from Institutes of Higher Learning turning ideas into impact-driven ventures
Silver Founders: Entrepreneurs aged 50 and above with solutions inspired by personal experience with ageing
Overseas Startups: Regional teams seeking to validate age-inclusive innovations in Singapore's ecosystem

If you believe business should solve real problems, this is where you belong.

Competition Tracks

Track	Who It's For
Silver Category (Ideation)	At least 1 team member must be currently enrolled in an Institute of Higher Learning OR have graduated within the past 3 years Teams do not need to be incorporated at the point of application Applicants must demonstrate clear customer validation
Gold Category (Post-revenue)	Open to incorporated startups that are less than 5 years old Generating at least SGD 1,000 per month in revenue or equivalent funding

What You Can Stand to Win

SGD 25,000 (Gold) cash prize
SGD 10,000 (Silver)
SGD 10,000 Tzu Chi GLOW Award with a 1-year testbedding opportunity
Flight ticket sponsorship for non-local finalists (capped at S$500 per ticket for up to 2 founders)
Mentorship and access to the Geronpreneurship Innovation Festival
Direct access to investors and grant administrators
Mentorship from experienced practitioners, academics, and industry leaders

What You're Competing For

Beyond recognition, PFG finalists and winners gain access to:

SUSS's extensive network of social sector partners and investors across APAC
Mentorship from experienced practitioners, academics, and industry leaders
Visibility at GIF 2026, a multi-generational festival drawing government, industry, and community leaders
Pathways to further development through SUSS's social impact ecosystem

Think of it as a launchpad, not a finish line.

Judging Criteria

Submissions are evaluated on four dimensions:

Originality: uniqueness and differentiation of the solution in addressing a real-world problem.
Market Opportunity: clarity, size, and viability of the target market, including pathways to sustainable growth.
Founders Attributes: team’s capability, commitment, and credibility to execute and scale the venture.
Gerontology Impact: relevance and meaningful impact of the solution in improving outcomes for ageing populations.

Key Dates

Key dates for Pitch For Good

2025 Winners

Pitch for Good Winner (Gold)

Soundeye Pte Ltd

With a growing older adult population, home safety is a key concern—20-30% experience falls annually. Many prefer aging at home, but risks persist without proper monitoring.

SoundEye offers a privacy-preserving fall detection system using depth imaging and scream detection for instant alerts. It includes smart lighting to prevent nighttime falls and is affordable, easy to install, non-intrusive (no cameras or wearables), fully privacy-compliant, and fits existing ceiling light points without major renovations.

Pitch for Good Winner (Silver)

Sentinan Pte Ltd

A healthtech startup building the future of cardiac and pulmonary diagnostics through explainable AI and digital auscultation. Their solution combines FDA-approved stethoscope hardware with proprietary AI that detects and explains heart and lung abnormalities — helping clinicians detect conditions like valve disorders, heart failure, and pneumonia earlier and with greater confidence.

Special Mention Award Winner

MIEA Health

Many eldercare facilities still rely on paper records, despite efforts like the S$18M Community Care Digital Transformation grant to boost digital adoption.

MIEA (Machine Intelligence Equal Access) offers an AI-powered Appointment Concierge that automates booking, answers patient queries, tracks satisfaction, and sends follow-up nudges—available 24/7 via chat. Partnering with Tetsuyu Healthcare, MIEA is now integrated into their Clinic Management System, designed for eldercare and social service providers.