Brand Challenge 2026: Marketing for Momentum
Date: 7 Sep 2026
Time: 02.00PM to 05.30PM
Venue: SUSS Campus
Event Type: Competition
School/Department: School of Business
Register NowAbout
You are to form a team of three to five members to develop a branding strategy for Brooks Running Singapore. Brooks is a premium performance brand headquartered in Seattle and a subsidiary of Berkshire Hathaway since 2006. Particularly in Singapore in the recent 2 years, the brand has actively worked to enhance its relevance and authority within the local performance running community. Their initiatives have centred on increasing visibility, boosting community trust, and developing a unified brand story across various touchpoints.
A maximum of SIX shortlisted teams will deliver a presentation on their proposals to a judging panel of branding experts.
All submissions must be prepared in English and sent via email [email protected]. You will receive an automatic reply acknowledging receipt upon successful submission. If you have not received the acknowledgement email within 1 day, please resubmit your file.
Prizes
Top 3 AwardsEach team member receives the following, with a maximum of 5 members per team
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|---|---|
| Champion: | A pair of Brooks running shoes valued at SGD218 for each member |
| 1st Runner up: | SGD138 Brooks e-voucher for each member |
| 2nd Runner up: | SGD88 Brooks e-voucher for each member |
Special Awards$50 Brooks e-voucher per member (up to 5 members per team): | |
|---|---|
| Most Creative Award | |
| Best Team Spirit Award | |
| Best Presentation Award |
Finalists are eligible for a provisional offer of admission into the full-time Bachelor of Science in Marketing with Minor programme at SUSS (terms and conditions apply).
Important Dates
| Briefing cum Workshop | Date and Time: 24 June 2026 (Wednesday), 2.30 - 5.30pm Event Rundown:
Venue: Zoom |
| Closing Date for Registration | 15 June 2026 (Monday) (late registration will be considered on a case-by-case basis) |
| Closing Date for Proposal Submission | 2 August 2026 (Sunday) |
| Final Presentation | Date and Time: 7 September 2026 (Monday) , 2 – 5:30pm [The event may be rescheduled to 11 September 2026 (same time) or 12 September 2026 (AM) if the venue is unavailable on 7 September 2026] Venue: SUSS Campus, 463 Clementi Road, Singapore 599494 |
You are HIGHLY ENCOURAGED to attend all events. For General Inquiries, please email [email protected]. Follow us on SBIZ LinkedIn | |