Educational Qualifications

2016
Web Development Immersive, General Assembly, Singapore

2015
Advanced Certificate in Training and Assessment, Institute for Adult Learning, Singapore

2013
PhD (Organisation and Management), University of New South Wales, Australia

2009
Bachelor of Arts (Honours) Psychology, University of Sydney, Australia

Academic and Professional Experience

2025 - Present 
Associate Professor, Behavioural Insights Centre of Excellence, Singapore University of Social Sciences, Singapore

2023 - Present 
Director, Behavioural Insights Centre of Excellence (BICE), Singapore University of Social Sciences, Singapore

2022 - 2023 
Deputy Director, Behavioural Insights Centre of Excellence, Singapore University of Social Sciences, Singapore

2020 - 2022
Deputy Head, Psychology Programme, Singapore University of Social Sciences, Singapore

2019 - 2020
Senior Lecturer, Psychology Programme, Singapore University of Social Sciences, Singapore

2014 - 2023
Business Owner, F&B industry

2016 - 2019
Associate Faculty, Psychology Programme, Singapore University of Social Sciences, Singapore

2013 - 2016
Lecturer, Psychology Programme, Ngee Ann Polytechnic

2010 - 2012
Tutor and Guest Lecturer, Australian School of Business, University of New South Wales, Australia

Selected Publications

Seah, Y.Z., Yap, W.Y., Tan, Y.W., Zhao, Q., & Ong, L.S. (2025). Factors Influencing Personal Protective Equipment (PPE) Use Among Blue-Collar Workers: An Accessible Survey. BMC Public Health, 25, 3187. https://doi.org/10.1186/s12889-025-24516-z .

Seah, Y.Z., Danial, S.S., Chew, L.S.T., & Tong, J.W.K. (in press). Factors Predicting Perceived Organizational Innovation Among Allied Health and Pharmacy Professionals. Journal of Healthcare Leadership.

Seah, Y.Z., Yap, J., Lo, R., Lim, N., & Tan, J. (2025). Coaching for a better workplace: Building careers & enhancing performance. Commissioned report.

Seah, Y.Z., & Tan, J. (2025). Nudge Me Baby One More Time: The Use of Multiple Nudges to Promote Stair Climbing. Manuscript under review.

Seah, Y.Z. (2025). Safety Voice and Behavioural Insights Applications. In Goh, Y.M. (Ed.), Handbook on WSH. Springer Nature. Book chapter in preparation.

Seah, Y.Z. (2025, May). Nudging From Nothing: Lessons From Creating a University Nudge Unit From Scratch. Presentation at the 2025 Behavioral Science & Policy Association Annual Conference.

Che, M., Chui, Y.P., Tan, A., Teo, L.H., & Seah, Y.Z. (2025). Assessing Bus Captains’ Key Physical and Ergonomic Factors and Outcomes. Commissioned report.

Seah, Y.Z., Loh, H.S., Tan, S.T., Tay, H.L., & Tan, J. (2025). Employers’ Perspective on the Tripartite Guidelines on Flexible Work Arrangement Requests. Commissioned report.

Tan, Y.W., Turiahdassu, S., Seah, Y. Z., Lopez, M.C.R., & Zhao, Q. (2024, November). Examining Attitudes and Perceptions Towards Warehouse Safety Behaviour. Paper presented at The 14th International Conference on Logistics & Transport 2024.

Seah, Y.Z., Teo, L.H., & Yap, J. (2024). Safety Design Programme Report. Commissioned report

Lee, W.H., & Seah, Y.Z. (2024). SFCCA Survey 2024. Commissioned report.

Seah, Y.Z., Yap, W.Y., Netto, N., Rojas Lopez, M.C., Tan, Y.W., & Zhao, Q. (2024). Applying Behavioural Insights to Augment Safety of Operation. Commissioned report.

Koh, W.C., & Seah, Y. Z. (2023). Unintended consumption: The effects of four e-commerce dark patterns. Cleaner and Responsible Consumption, 11, 100145.

Seah, Y. Z. & Cropley, D. H. (2023). A New Old Way to Foster Creativity: Nudge how we conceptualise and recognise it. In Reisman, F. (Ed.), Unpacking Creativity: Culture, Innovation, and Motivation in Global Contexts (pp. 322-326). London: KIE Publications. https://kiecon.org/creativity-books/ 

Seah, Y. Z., Tan, E., Lin, Y., Wong, A., Ho, Y. Y., Lim, W. Y., Lim., Y. H., & Chan, K. M. (2023, February 3-5). Nudging for improved academic performance and motivation [Paper presentation]. 6th IEEE Eurasian Conference on Educational Innovation 2023, Singapore.

Seah, Y. Z., & Tan, E. M. Y. (2023). Nudging for Improved Academic Performance and Motivation in Higher Learning Institutions. EPRA International Journal of Multidisciplinary Research, 9(5), 74-77.

Seah, Y. Z. & Ha, H. (2022). Behavioural insights, organisational resilience, and disaster preparedness. In A. Singh (Ed.), International Handbook of Disaster Research. Springer.

Seah, Y. Z. (2021) COVID-19 and its effects on attitudes toward opportunity-motivated entrepreneurship: Before and after lockdown. Sustainability, 13(16), 8689.

Birney, D. P., Beckmann, J. F., & Seah, Y. Z. (2016). More than the eye of the beholder: The interplay of person, task, and situation factors in evaluative judgements of creativity. Learning and Individual Differences, 51, 400-408.

Seah, Y. Z. (2013). 'But what is it good for' - An investigation into the process of evaluating potentially creative and innovative products. Unpublished PhD Dissertation, Australian School of Business, University of New South Wales.

Birney, D. P., Bowman, D. B., Beckmann, J. F., & Seah, Y. Z. (2012). Assessment of processing capacity: Reasoning in Latin Square tasks in a population of managers. European Journal of Psychological Assessment, 28, 216-226.

Seah, Y. Z., Birney, D. P., & Beckmann, J. F. (2010). From Creativity to Innovation: Maximising creative ideas by improving the evaluation process. Paper presented at the 9th Australian Conference on Personality & Individual Differences, University of Wollongong, Sydney, Australia.

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