Course Code: BUS368
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Synopsis

Business product and service innovations are essential for competitive advantage in the digital world where product and service life cycles are becoming shorter. BUS368 Innovation Management and Digital Transformation aims to help students gain an understanding in product and service innovation management in the context of business and social services. The topics include different forms of innovation, the role of new product/service management, the new product development process, managing intellectual property, organisation knowledge, strategic alliances, R&D and technology transfers, the role of innovation in digital transformation, knowledge management and contemporary developments.
Level: 3
Credit Units: 5
Presentation Pattern: EVERY REGULAR SEMESTER

Topics

  • Innovation and its different forms
  • The role of new product/service management in the process of innovation
  • New product management theories and strategies
  • New product development process
  • Characteristics of new service (including social service) development
  • Innovation in social services
  • R&D management
  • Technology transfer management and strategies
  • Innovation in digital transformation
  • Change management in the context of digital transformation
  • Organisation knowledge and competence
  • Contemporary developments in product/service innovation

Learning Outcome

  • Distinguish between the different forms of innovation
  • Analyse the role of new product /service management in the process of innovation
  • Appraise the different strategies and the operational realities vis-à-vis new product innovation
  • Construct the steps in the new product development process
  • Inspect the specific characteristics of new service development
  • Examine the role and impact of research in new product development
  • Illustrate the role of innovation in digital transformation
  • Apply innovation to social services
  • Formulate strategies for managing technology transfers, research and organisation knowledge and competence
  • Contrast different technology transfer strategies
  • Implement change management in digital transformation
  • Demonstrate knowledge in the latest contemporary developments in product/service innovation
  • Employ problem-solving skills, essential knowledge and interpersonal skills to work and make decisions effectively as a team
  • Develop the ability to construct various forms of communicative capabilities, such as written reports, presentations and discussions
  • Use independent thinking and analytical judgment
Part-time Programmes / CET Courses

Who Should Attend

This course is for executive roles requiring business knowledge. It is also suitable for professionals who are interested to gain a deeper understanding of innovation management and related topics.


Relevance of Course to employment/upskilling/reskilling

This course equips learners with understanding and knowledge on innovation management and digital transformation. Learners will acquire the knowledge and skills to manage new product development, intellectual property, strategic alliances, and technology transfer.


Schedule

SeminarTimeAgenda
Seminar 1
19:00 – 19:15
Introduction and course expectations
19:15 – 20:30Topic 1
20:30 - 20:40Break
20:40 – 21:50Topic 2
21:50 – 22:00Summary of Seminar 1
Seminar 2
19:00 – 19:15
Recap of Seminar 1
19:15 – 20:30Topic 3
20:30 - 20:40Break
20:40 – 21:50Topic 4
21:50 – 22:00Summary of Seminar 2
Seminar 3
19:00 – 19:15
Recap of Seminar 2
19:15 – 20:30Topic 5
20:30 - 20:40Break
20:40 – 21:50Topic 6
21:50 – 22:00Summary of Seminar 3
Seminar 4
19:00 – 19:15
Recap of Seminar 3
19:15 – 20:30Topic 7
20:30 - 20:40Break
20:40 – 21:50Topic 8
21:50 – 22:00Summary of Seminar 4
Seminar 5
19:00 – 19:15
Recap of Seminar 4
19:15 – 20:30Topic 9
20:30 - 20:40Break
20:40 – 21:50Topic 10
21:50 – 22:00Summary of Seminar 5
Seminar 6
19:00 – 19:15
Recap of Seminar 5
19:15 – 20:30Topic 11
20:30 - 20:40Break
20:40 – 21:50Topic 12
21:50 – 22:00In-class assessment
SUSS reserves the right to change the course dates, topics, schedule, and trainers.

Assessments

Assignments, Online Test, Others, Written Exam


Requirements

  • Applicants should hold a diploma or an equivalent qualification from a recognised institution.

About the Trainers

Dr Bowen Zhou holds a Ph.D. in Strategic Management and Organisation from the Lee Kong Chian School of Business at Singapore Management University. His research spans innovation, digitalisation, and family business. He is currently a Lecturer in the Business Programme at the Singapore University of Social Sciences (SUSS). Prior to joining SUSS, he served as a Research Fellow at the Business Families Institute (BFI) at Singapore Management University, where his work combined empirical research with practice-oriented insights on business families and strategic adaptation. His research agenda bridges strategic management and emerging digital technologies, examining how firms navigate innovation and AI-driven transformation across diverse organisational contexts.


Course Fees, payment and refund policy

 International ParticipantsSingapore Citizen Below 40 years old/ Permanent ResidentSkillsFuture Mid-Career Enhanced Subsidy1 (Singaporeans aged 40 and above)Enhanced Training Support for SMEs2 (Singaporeans and PRs)
Full Course Fee (A)$1,753 $1,461 $1,461 $1,461
SSG Grant Rate (B)0%70%70%70%
SSG grant (C)-$1,022.70 $1,022.70 $1,022.70
Nett course fee (A)-(C) = (D)$1,753.00 $438.30 $438.30 $438.30
9% GST on net course fee (E)$157.77 $39.45 $39.45 $39.45
SSG Enhanced Funding Rate (F)0%0%20%20%
SSG Enhanced Grant (G)- -$292.20 $292.20
Total nett course fee payable, including GST (D) + (E) - (G) = (H)$1,910.77 $477.75 $185.55 $185.55

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singapore citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

For the various payment mode, please refer here.
For the refund policy, please refer here. 

A written request for a refund must be submitted and is subject to approval. If written notice of withdrawal is given within the cooling off period1 and before the course start date, a full refund of the fees paid less an administrative charge of $110.00 (exclusive of GST) will be given. No refund will be given for withdrawal thereafter.

1The cooling off period is defined as 7 working days after payment of course fee.


Completion Requirement

  • Attendance: Participants must achieve at least 75% attendance.
  • Assessment: Participants must sit and pass all prescribed assessments and submit all course work stipulated in the section Assessments.
  • Evaluation: Participants are required to complete course evaluations conducted by SUSS and SSG at the end of the training.
Students who achieve at least 75% attendance and meet the course completion requirements will be awarded a Certificate of Completion. For those who do not meet the course requirements, a Certificate of Participation will be issued instead.


For clarification, please contact the SUSS Academy via the following:
Telephone: +65 6248 0263
Email: [email protected]