Course Code: EMT401
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Synopsis

EMT401 Special and Mega Events will equip students to analyze the place of mega and iconic events within the market place. It will include: categories of mega events, history of mega events; mega events and society; the role of government in the bidding process; mega events as a mechanism for economic and business development; external factors influencing events; mega events as a driver for change.
Level: 4
Credit Units: 5
Presentation Pattern: EVERY JAN

Topics

  • Classification and Characteristics of Special and Mega events
  • Costs and Benefits incurred by Host Cities: Sociological, Economic, and Political Significance of Bids
  • Marketing for International Events
  • Management and Operations for International Events
  • Role of Government and Citizen Involvement
  • International Events and Impact on Global Media
  • Case study: National Day Parade
  • Case study: Festive Celebrations - Christmas/ New Year
  • Event Marketing
  • Case study: Singapore APEC
  • Case study: Singapore Asian Games and Youth Olympics
  • Case Study: Singapore General Elections

Learning Outcome

  • Categorize and explain the characteristics of special and mega events
  • Compare different special and mega events
  • Appraise international events and its impact on global media
  • Analyze the place of mega and iconic events within the market place
  • Plan and manage special and mega events
  • Evaluate the costs and benefits incurred by host cities of special and mega events
Part-time Programmes / CET Courses

Who Should Attend

Executive who requires knowledge on Event Management.


Relevance of Course to employment/upskilling/reskilling

EMT401 develops strategic competencies in analyzing/managing mega events and skills that are increasingly valuable in event management, tourism, public sector planning, and large‑scale project coordination.


Admissions Prerequisites

  • Diploma or an equivalent qualification from a recognized institution.

Please refer to Undergraduate CET Admission Eligibility Criteria for Undergraduate CET Modular Courses.

 

Schedule

WeekLessonDayTimeTopic
11Monday7pm - 10pm
  • Classification and Characteristics of Special and Mega events
  • Costs and Benefits incurred by Host Cities: Sociological, Economic and Political Significance of Bids
32Monday7pm - 10pm
  • Marketing for International Events
  • Management and Operations for International Events
53Monday7pm - 10pm
  • Role of Government and Citizen Involvement
  • International Events and Impact on Global Media
74Monday7pm - 10pm
  • Case Study: National Day Parade
  • Case Study: Festive Celebrations - Christmas/New Year
95Monday7pm - 10pm
  • Event Marketing
  • Case Study: Singapore APEC
116Monday7pm - 10pm
  • Case Study: Singapore Asian Games and Youth Olympics
  • Case Study: Singapore General Elections

 

Assessments

The overall course grade is determined by

  • Assignments, Written Exam

 

Trainer Info

Mr Lloyd Tan brings over 40 years of deep industry experience across the exhibition, conference, and MICE sectors, with extensive expertise in project management, strategic business planning, event finance, risk and crisis management, marketing, and event sustainability. Currently serving as Head of Capability Development at SACEOS and Associate Faculty at SUSS, he blends real‑world insights with academic rigor to develop future-ready event professionals. As an industry-recognized trainer for global certification programmes, he is highly regarded for his ability to translate complex industry practices into practical, actionable learning.


Dr. Barkathunnisha holds a PhD in Tourism (NTU), an MBA in Hospitality & Tourism Management, and a Bachelor’s degree in Sociology & Social Work brings strong academic grounding to her professional practice. She also holds professional certifications including the Advanced Certificate in Training and Assessment (ACTA) and Associate Fellowship of the Higher Education Academy (AFHEA), formalizing her expertise in pedagogy and training design. Combined with awards such as Outstanding Tourism Trainer (WDA) and Most Inspiring Woman in Travel Asia (IWTA 2024), her credentials significantly strengthen her profile as an impactful and authoritative trainer in event management.



Course Completion requirements

  • Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • Participants are required to complete all surveys and feedbacks related to the course.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
  • Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

 

Course Fees, payment and refund policy

  International Participants Singapore Citizens (below 40yrs), Permanent Residents Singapore Citizens (40yrs and above) SkillsFuture Mid - Career Enhanced Subsidy1Enhanced Training Support for SMEs2 (Singaporean and PRs)
Full Course Fees (A) $1,753.00$1,461.00$1,461.00 $1,461.00
SSG Grant Rate (B) 0%70%70%70%
SSG Grant (C)- $1,022.70$1,022.70$1,022.70
Nett course fees
(A) - (C) = (D) 		$1,753.00$438.30$438.30$438.30
9% GST on Nett course fees (E)$157.77$39.45$39.45$39.45
SSG Enhanced Funding Rate (F)0%0%20%20%
SSG Enhanced Grant (G)-- $292.20$292.20
Total nett course fee payable, including GST
(D) + (E) - (G) = (H)		$1,910.77$477.75$185.55$185.55

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singapore citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

For the various payment modes, please refer here.

For the refund policy, please refer here. 

For clarification, please contact the SUSS Academy via the following:

Telephone: +65 6248 0263
Email: [email protected]