Marketing Management (MKT202)

Objectives

A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

• Explain key marketing concepts and trends
• Discuss factors in consumer management
• Examine branding strategies
• Analyse the role of products/services, prices, channels and communication tools

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

• Demonstrate proficiency in written and verbal communication skills in a marketing context
• Apply essential marketing management knowledge and interpersonal skills to work effectively in a team

Who Should Attend

This course is designed for learners from any sector seeking foundational knowledge of marketing theory and contemporary marketing practices, with a focus on digital marketing, digital transformation, and sustainability.

Relevance of Course to employment/upskilling/reskilling

This course builds essential marketing knowledge applicable across industries. By integrating classic marketing principles with digital and sustainability perspectives, it enhances learners’ employability and supports career development in marketing and related functions.

Schedule

Assessments

The overall course grade is determined by

• Tutor-Marked Assignment (TMA) – 8%
• Group-Based Assignment (GBA) – 30%
• Participation – 12%
• Written Examination – 50%

Admissions pre-requisite

• At least 18 years of age
• GCE 'A' level with two passes (prior to 2006) or two H2 passes (from 2006), or local polytechnic diploma; or International Baccalaureate (IB) Diploma; or NUS High School Diploma
• Applicants with a Diploma from ITE, or other Diploma qualifications plus an acceptable SAT or ACT (with Writing) score may be considered for admission on a case-by-case basis
• If not, at least 5 GCE 'O' Levels & an interview

About the Trainers

• Ms Tan Li Choo is a Senior Associate Faculty with the School of Business at the Singapore University of Social Sciences (SUSS). She graduated from the National University of Singapore with a Master of Business Administration.  
  She has over 30 years of broad-based professional experience, which includes seven years in the banking industry, five years in management consulting and over 20 years in academia. Her academic roles have included lecturing, tutoring, and the design and the development of business programmes and modules. Her teaching at the SUSS primarily focuses on marketing modules. 
  


• Peggy Su has been the course developer and has taught MKT358-Integrated Marketing Communication since its inception. With more than 30 years of experience in communication, she has also developed and taught other courses like Public Relations, Corporate Communication, Creative Advertising & Copywriting and Customer Relationship Management at SUSS. 
  Outside of work, Peggy enjoys travelling to learn more about different cultures, and observing the many aspects of human behaviour (such as customer/vendor relationships) that aids in her teaching. 
  


• Dr Spandana Kanjula is an Associate Faculty (2006-present) in the School of Business at Singapore University of Social Sciences (SUSS). She is a PhD in Management and MBA in Marketing and Human Resource Management. Dr. Kanjula published a book titled, Risk Management and Life insurance: Human-life Value (HLV) Approach (2015), which has been well-received globally. 
  During her tenure at SUSS, Dr. Kanjula has designed and facilitated a wide range of business management courses, including Management, Marketing Management, Organisational Behaviour, Consumer Behaviour, and Strategy. A three-time recipient of the SUSS Excellence in Teaching Award (2023-25), she upholds strong values of honesty, integrity, and authenticity. She firmly believes in the saying, “Learning gives us impetus in life”.
  


• Dr Gabriel Gervais hold a civil law degree (LL.L) and an MBA from the University of Ottawa, Canada, and have also earned a Doctorate in Education (Ed.D.) with a specialisation in distance education from Athabasca University, Canada. 
  Gabriel taught French and business courses at institutions such as the French Alliance and Nanyang Polytechnic for 10 years before becoming head of the BS Business programme at SIM University and SUSS. In 2022, Gabriel was appointed Director of the Online Learning Unit, a position that still occupy today. He has more than 20 years of teaching experience at both the undergraduate and postgraduate courses in marketing, management, and organisational behaviour.

Course Fees, payment and refund policy

¹ Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
² Enhanced Training Support for SMEs: SME-sponsored employees (Singapore citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

For the various payment mode, please refer here.
For the refund policy, please refer here. 

A written request for a refund must be submitted and is subject to approval. If written notice of withdrawal is given within the cooling off period¹ and before the course start date, a full refund of the fees paid less an administrative charge of $110.00 (exclusive of GST) will be given. No refund will be given for withdrawal thereafter.

¹The cooling off period is defined as 7 working days after payment of course fee.

Completion Requirement

• Attendance: Participants must achieve at least 75% attendance.
• Assessment: Participants must sit and pass all prescribed assessments and submit all course work stipulated in the section Assessments.
• Evaluation: Participants are required to complete course evaluations conducted by SUSS and SSG at the end of the training.

For clarification, please contact the SUSS Academy via the following:
Telephone: +65 6248 0263
Email: [email protected]