Machine Learning in Business

Singapore University of Social Sciences

Machine Learning in Business (AIB504)

Applications Open: 01 May 2024

Applications Close: 15 June 2024

Next Available Intake: July 2024

Course Types: Modular Graduate Course, SkillsFuture Series

Language: English

Duration: 6 months

Fees: $2200 View More Details on Fees

Area of Interest: Business Administration

Schemes: Alumni Continuing Education (ACE)

Funding: SkillsFuture

School/Department: School of Business

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Synopsis

The rise of machine learning applications has changed the ways different business activities are performed today. This course AIB504 Machine Learning in Business covers popular machine learning techniques and algorithms in business applications, such as customer segmentation, click-through rate (CTR) prediction, churn prediction, customer lifetime value (CLV) prediction, recommendation engines, and machine learning models for time series data. Students will learn about training data, and how to use a set of data to discover potentially predictive relationships.

Level: 5
Credit Units: 5
Presentation Pattern: Every semester

Topics

Data preprocessing for Machine Learning
Designing Machine Learning Workflows
Supervised vs Unsupervised Learning
Customer Segmentation
Market Basket Analysis
Click-through Rate (CTR) Prediction
Churn Prediction
Customer Lifetime value (CLV)
Content-Based Recommendations
Collaborative Filtering
Machine Learning for Time Series
Use Cases and Decision-Making

Learning Outcome

Prepare data for machine learning models
Design machine learning workflows
Predict business output variables using machine learning methods
Formulate appropriate machine learning models in business
Evaluate the performance of machine learning models
Improve business decision making via machine learning applications