Singapore University of Social Sciences

Special and Mega Events (EMT401)

Applications Open: 01 April 2020

Applications Close: 31 May 2020

Next Available Intake: July 2020

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Built Environment, Management

Schemes: Alumni Continuing Education + (ACE+), Lifelong Learning Credit (L2C)

Funding: SkillsFuture


Synopsis

EMT401 Special and Mega Events will equip students to analyze the place of mega and iconic events within the market place. It will include: categories of mega events, history of mega events; mega events and society; the role of government in the bidding process; mega events as a mechanism for economic and business development; external factors influencing events; mega events as a driver for change.

Level: 4
Credit Units: 5
Presentation Pattern: Every July

Topics

  • Classification and Characteristics of Special and Mega events
  • Costs and Benefits incurred by Host Cities: Sociological, Economic, and Political Significance of Bids
  • Marketing for International Events
  • Management and Operations for International Events
  • Role of Government and Citizen Involvement
  • International Events and Impact on Global Media
  • Case study: National Day Parade
  • Case study: Festive Celebrations - Christmas/ New Year
  • Case study: Great Singapore Sale
  • Case study: Singapore APEC
  • Case study: Singapore Asian Games and Youth Olympics
  • Case Study: Singapore General Elections

Learning Outcome

  • Categorize and explain the characteristics of special and mega events
  • Compare different special and mega events
  • Appraise international events and its impact on global media
  • Analyze the place of mega and iconic events within the market place
  • Plan and manage special and mega events
  • Evaluate the costs and benefits incurred by host cities of special and mega events
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