Duration: 2 days
Level: Basic
Venue: Singapore University of Social Sciences
Synopsis
In today’s digital age, having a strong online presence is essential for individuals, brands and organisations. This course will guide participants on building a credible personal brand, create engaging content, apply digital and social media marketing strategies to enhance visibility and connect effectively with target audiences.
Who Should Attend
Business owners, marketing professionals, Public Relations professionals, social media managers, union leaders
Topics
Day 1: Laying the Foundation
- Personal Branding and Online Identity
- Identifying your unique voice and purpose online
- Crafting your digital persona: values, tone, credibility
- Building Trust and Credibility
- Examples of successful digital campaigns and online engagement
- How trust influences online movements
- Ethical and Impactful Content Creation
- Using storytelling to share meaningful experiences and successes
- Understanding copyright, fair use, and responsible messaging
Day 2: Engagement, Strategy and Response
- Audience Engagement and Platform Growth
- Comment management, DMs, lives, polls and community dialogue
- Collaborations with internal and external voices
- Countering Misinformation
- Early detection techniques
- Crafting credible and corrective content
- Digital Marketing Tools and Content Strategy with Artificial Intelligence
- Basics of SEO, hashtags and analytics
- Content calendar planning and scheduling tools
- Platform-specific tips: Facebook, Instagram, TikTok, LinkedIn
Objectives
This course aims to empower participants with the skills to develop a strong and credible personal brand, create relevant and engaging content and apply practical digital and social media marketing strategies to grow their online presence. They will also gain the knowledge to recognise and respond responsibly to misinformation in the digital space.
Learning Outcomes
A. Knowledge and Understanding (Theory Component)
By the end of this course, participants should be able to:
- Explain the principles of personal branding, trust-building, and ethical digital communication,
- Identify common forms of misinformation and digital manipulation, while describing appropriate strategies to address them responsibly in online communities.
B. Key Skills (Practical Component)
By the end of this course, participants should be able to:
- Develop a credible personal brand that reflects authenticity, credibility and professional values.
- Create engaging and ethical digital content tailored to target audiences, while applying digital and social media marketing strategies and tools to improve online visibility and audience engagement
Schedule
| Time | Agenda |
|---|---|
| Day 1 | |
| 09:00 - 12:00 |
|
| 12:00 - 13:00 | Lunch |
| 13:00 - 17:00 |
|
| Day 2 | |
| 09:00 - 12:00 |
|
| 12:00 - 13:00 | Lunch |
| 13:00 - 16:00 |
|
| 16:00 - 17:00 | Assessment |
*SUSS reserves the right to change the course dates, topics and trainers.
Assessments
- Individual Written Assessment
Requirements
- Attendees must have either GCE N Level certification or current working professional
- Attendees have to bring along their own laptop
Application Procedures
Please submit the following documents to [email protected]:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S"
Pass for foreign applicant
- Application form
Course Fee
1 Mid-Career Enhanced Subsidy:
Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course
fees.
2 Enhanced Training Support
for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21
and above may enjoy subsidies up to 90% of the course fees.
- Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
- Participants are required to complete all surveys and feedbacks related to the course.
- The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
- Singapore University of Social Sciences reserves the right to amend
and/or revise the above schedule without prior notice.
For the various payment modes, please refer here.
Course Withdrawal and Refund
Request for withdrawal from a course must be submitted to SUSS Academy formally in writing.
- Course Withdrawal before Application Close Date: No charges.
- Course Withdrawal after course confirmation: 50% of the full course fee with an administration fee imposed.
- Course Withdrawal after the course commences: Full course fee applies.
For clarification, please contact the SUSS Academy via the following:
Telephone: +65 6248 0263
Email: [email protected]