Singapore University of Social Sciences

Managing Profitability

Managing Profitability (CET229)

Applications Open: 30 September 2020

Applications Close: 06 March 2021

Next Available Intake: 20 March 2021

Course Types: Short Course, SkillsFuture Series

Language: English

Duration: 1 day

Fees: $700

Area of Interest: Finance, Business Administration, International Trade, Management

Schemes: Lifelong Learning Credit (L2C)

Funding: SkillsFuture

School/Department: Centre for Continuing & Professional Education

Level: Intermediate
Duration: 1 day
Venue: Singapore University of Social Sciences
Minimum number to run: 20 participants (To be updated by SUSS)


Profit is the major objective of doing business. To increase profit, we need to have a good understanding of what is revenue and what are costs.

In this course we will demonstrate how you can keep your accounting records even though you may have zero accounting knowledge. The course would examine what is profitability and cost. In this course we will look at how to identify product profitability.

Who Should Attend

All Micro and Small-owner-managed-enterprise owners and managers.


  • Keeping accounting records
  • Costing and cost allocations
  • Product profitability


A. Knowledge and Understanding (Theory Component)

By the end of this course, you should be able to:

  • Review accounting records
  • Explain basic cost behaviour and allocations
  • Demonstrate understanding of product profitability

B. Key Skills (Practical Component)

By the end of this course, you should be able to:

  • Examine accounting records for proper bookkeeping
  • List product costing items
  • Discuss the importance of product profitability


Day 1
09:00 - 09:30Course Overview
09:30 - 11:00

Keeping accounting records I

11:00 - 11:15Break
11:15 - 12:30Keeping accounting records II and cost
12:30 - 13:30Lunch
13:30 - 16:00Costing behavior and allocation
16:00 - 16:15Break
16:15 - 17:30Product profitability
17:30 – 18:00Assessment


  • Written Quiz


  • Attendees should have a basic understanding of business operations.
  • Attendees have to bring along their own laptop.

About the Trainer

Ameen is currently Head of Applied Projects at SUSS. At the age of 20 he graduated from Ain Shams University (Cairo) with a 4year B.Com (Accounting) degree. He obtained his MSc in Accounting and Finance from London School of Economics and his PhD from University of Warwick.

Ameen is a Fellow Chartered Accountant; trained and worked in KPMG England and later Ernst & Young in Singapore. He left the audit practice as audit manager in 1991 to join National University of Singapore (NUS) Business School as lecturer.

He left NUS in 2003 to focus on his F&B business (Café Le Caire) and his consulting under Ameen Talib & Associates. Ameen had been in business for over 16 years. Ameen had also been strategic planning director and the Chief Executive Officer (CEO) of a manufacturing company in Thailand. Ameen has conducted trainings and/or consulting in various countries.

Ameen has published extensively in Academic journals including International Journal of Accounting, International Journal of Business Studies, Accounting Research Journal, Education Economics, Higher Education Review, Higher Education Quarterly and Public Management Review. He has also written a book on Managerial Economics and on Motivation Models.

Application Procedures

Please submit the following documents to

  1. Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S" Pass for foreign applicant
  2. Application form

Course Fee

International ParticipantsS'poreans (aged below 40) and PRsSkillsFuture Mid-Career Enhanced Subsidy1
(S'poreans aged 40 and above)
Enhanced Training Support for SMEs2
Full Course fee (A)$700$700$700$700
SSG grant (70%) (B)-($490)($490)($490)
Nett course fee (A) - (B) = (C)$700$210$210$210
7% GST on nett course fee (D)$49$14.70$14.70$14.70
Total nett course fee payable, including GST (C) + (D) = (E)$749.00$227.70$227.70$227.70
Less additional funding if eligible under various schemes (F)--($140)($140)
Total nett course fee payable, including GST, after additional funding from the various funding schemes (E) - (F) = (G)$749$224.70$84.70$84.70

1 Mid-Career Enhanced Subsidy: Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course fees.
2 Enhanced Training Support for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21 and above may enjoy subsidies up to 90% of the course fees.

  • Participants are required to achieve at least 75% attendance and/or sit and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
  • The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice. Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.

For clarification, please contact the Centre for Continuing and Professional Education (CCPE) via the following:

Telephone: +65 6248 0263
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