Duration: 1 day
Level: Basic
Venue: Singapore University of Social Sciences
Synopsis
This one day course is designed to equip clan association professionals with the essential tools and strategies needed to successfully plan, execute, and promote events while leveraging the power of social media. The course focuses on modern event management techniques, integrating online platforms, and using social media to engage members, promote events, and create lasting experiences.
Objectives
- Understand the critical role events play in the success of associations and articulate key motives and outcomes.
- Identify and navigate through the five phases of event management, from initiation to wrap-up, ensuring seamless execution.
- Apply the ten core knowledge areas of event management, including scope, marketing, finance, stakeholders, communications, and the use of digital tools.
- Utilize the Consumer-Based Brand Equity (CBBE) model to integrate new technologies into brand-building strategies.
- Design effective social media content strategies tailored to enhance event visibility and association branding.
- Link social media strategies with overall engagement goals, leveraging the latest digital tools to boost interaction and participation.
- Develop a mind map that connects all learning areas, allowing for a holistic approach to event and social media management in associations.
Who Should Attend
Participants of membership associations who are involved in events management and those who want to update themselves on digital development, platforms for members engagement.
Topics
- Overview, Key Motives and Outcomes, the Roles of Events in Association
- The 5 Phases of Events Management (from Initiation to Wrap up)
- 10 Knowledge Areas of Events Management (includes Scope Management, Marketing Management, Finance Management, Stakeholders, Communications, Digital Tools etc)
- Consumer Based Brand Equity Model with an emphasis on New Technologies
- Strategies to design Social Media Content
- Linking Social Media Strategies to ensure Engagement and Leveraging Technology in Social Media Strategies to boost Engagement
- Mind Map
Learning Outcomes
A. Knowledge and Understanding (Theory Component)
By the end of this course, you should be able to:
- Understand the event management process and social media platform/ tool for events and outreach
B. Key Skills (Practical Component)
By the end of this course, you should be able to:
- Understand the event management process and social media platform/ tool for events and outreach
Schedule
| Time | Agenda |
|---|---|
| Day 1 | |
| 09:00 - 09:30 | Introduction to Events: Overview, Key Motives and Outcomes, the Roles of Events in Association |
| 9:30 - 10:00 | The 5 Phases of Events Management (from Initiation to Wrap up) |
| 10:00- 10:45 | 10 Knowledge Areas of Events Management (includes Scope Management, Marketing Management, Finance Management, Stakeholders, Communications, Digital Tools etc) |
| 10:45 – 11:00 | Break |
| 11:00 – 11:30 | Zooming into implementation |
| 11:30 – 12:00 | Group activity: Prepare an Event Run Sheet (Admin Programme) and a Ppt Event Briefing Deck |
| 12:00 – 12:30 | Sustainable Events (with reference to MSE guidelines and MICE 3R Toolkit, NEA, STB and SACEOS) |
| 12:30 – 13:30 | Lunch |
| 13:30 – 14:00 | Introduction to Consumer Based Brand Equity Model with an emphasis on New Technologies |
| 14:00 – 14:30 | Strategies to design Social Media Content |
| 14:30 – 15:15 | Linking Social Media Strategies to ensure Engagement and Leveraging Technology in Social Media Strategies to boost Engagement |
| 15:15 – 15:45 | Mind Map |
| 15:45 – 16:00 | Break |
| 16:00 – 17:00 | Final Group Presentation Assessment |
*SUSS reserves the right to change the course dates, topics and trainers.
Assessments
- Group Presentation
Requirements
- Work or community experience in engaging staff or public audiences
Application Procedures
Please submit the following documents to [email protected]:
- Coloured copy (back and front) of NRIC for Singaporeans and PRs, or "Employment"/"S"
Pass for foreign applicant
- Application form
Course Fee
1 Mid-Career Enhanced Subsidy:
Singaporeans aged 40 and above may enjoy subsidies up to 90% of the course
fees.
2 Enhanced Training Support
for SMEs: SME-sponsored employees (Singaporean Citizens and PRs) aged 21
and above may enjoy subsidies up to 90% of the course fees.
- Participants are required to achieve at least 75% attendance and pass any prescribed examinations/assessments or submit any course/project work (if any) under the course requirement.
- Participants are required to complete all surveys and feedbacks related to the course.
- The course fees are reviewed annually and may be revised. The University reserves the right to adjust the course fees without prior notice.
- Singapore University of Social Sciences reserves the right to amend and/or revise the above schedule without prior notice.
For the various payment modes, please refer here.
Course Withdrawal and Refund
Request for withdrawal from a course must be submitted to SUSS Academy formally in writing.
- Course Withdrawal before Application Close Date: No charges.
- Course Withdrawal after course confirmation: 50% of the full course fee with an administration fee imposed.
- Course Withdrawal after the course commences: Full course fee applies.
For clarification, please contact the SUSS Academy via the following:
Telephone: +65 6248 0263
Email: [email protected]