SUSS Graduate Certificate in Digital Marketing

Key Highlights

• The flexibility to choose the most relevant courses from a wide range of digital marketing courses.
• Stackable to Graduate Diploma in Digital Marketing and Master of Digital Marketing.
• Courses are co-lectured by SUSS and industry practitioners.

Programme Overview

With the advancement of digital technology and the push by the Government to digitalise our economy, digital marketing is becoming a critical skill for marketing professionals and business executives. Graduate Certificate in Digital Marketing (GCDM) aims to equip marketing professionals and business executives on recent development in digital marketing. It is also targeted at providing upgrading opportunities for SUSS' alumni.

Programme Structure

Each of the digital courses in the GCDM programme can be taken on a stand-alone basis. Upon successful completion of 15 cu of coursework, these courses can be stacked to a Graduate Certificate in Digital Marketing.

Students have to maintain a minimum CGPA of 2.5 in their coursework as part of the fulfilment of the graduate certificate programme.

Elective Courses (15 cu)

• MKT541 Digital Branding
• MKT542 Digital Marketing Analytics
• MKT551 Platform Strategy
• MKT552 Marketing Engineering
• MKT553 Search Engine Optimization
• MKT554 Consumer Insights with Google Analytics
• MKT555 Social Media Marketing in Practice
• MKT556 Content Marketing
• MKT557 Mobile Marketing
• MKT558 Influencer Marketing
• MKT559 Search Engine Marketing
• MKT560 Smartphone Filmmaking and Visual Storytelling

This is a programme with evening (during weekday) or weekend classes. Students can work in the day and study in the evening. The minimum programme duration is 6 months.

Find out more about the admission eligibility criteria and tuition fee.