The Master of Digital Marketing (MDMK) programme, the Graduate Diploma in Digital Marketing (GDDM) programme, and the Graduate Certificate in Digital Marketing (GCDM) programme offered by the School of Business at the Singapore University of Social Science (SUSS) provide a formal and structured learning in Digital Marketing. The programmes provide a wide range of digital marketing courses to equip our students with up-to-date digital marketing theories and ready-to-apply digital marketing practices.
The Master of Digital Marketing programme aims to nurture highly specialised digital marketing professionals. It offers a choice of three tracks to accommodate different learning needs. The Generic Digital Marketing track offers the students a broad spectrum of courses covering various digital marketing topics. The Analytics track is designed to give the students a deep dive into quantitative skills needed for effective marketing campaign. The Design track imparts students with critical skills to build information and digital products, services, events and processes that are useful, useable, and desirable.
The programme supports upskilling to meet work challenges posed by advancements in marketing technology and innovations. Marketing professionals, business executives, entrepreneurs or anyone who wish to deepen their knowledge of contemporary practice of Marketing, should join the programme.
Unique Features of the Programme
- The programme is stackable and the students can learn at their own paces. They can progress from Graduate Certificate in Digital Marketing (GCDM) to Graduate Diploma in Digital Marketing (GDDM) and eventually to Master of Digital Marketing (MDMK), Master of Management (Digital Marketing) or Master of Social Science (Digital Marketing).
- The programme has three tracks catering to different learning needs. The three tracks are the Generic Digital Marketing Track, the Analytics Track and the Design Track.
- Courses are co-lectured by both SUSS faculties and industry elites from top technology companies.
- Courses in Graduate Diploma in Digital Marketing also prepare learners to obtain widely recognised industrial accreditation such as Google Ads Certification, Google IQ Certification and Facebook Blueprint Certification.