Singapore University of Social Sciences

Mobile Marketing

Mobile Marketing (MKT557)

Applications Open: 01 April 2021

Applications Close: 31 May 2021

Next Available Intake: July 2021

Course Types: Modular Graduate Course

Language: English

Duration: 6 months

Fees: $1100 View More Details on Fees

Area of Interest: Business Administration

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed

School/Department: School of Business


Synopsis

There are 5 times as many mobile phones as PC’s in the world and 82% of mobile users consumeinformation and make decisions on their phones4. Mobile marketing allows business to targetusers with mobile devices such as smartphones or tablets. It also enables marketing campaign tobe personalized based on time and location information. The objective of MKT557 MobileMarketing is to equip students with mobile marketing skills. Specifically, students will learn themobile landscape and players, key successful factors in building and promoting a mobile app, themobile ads network to implement a successful marketing campaign. By the end of the course, thestudents should be able to plan and design a mobile marketing campaign via websites, email,SMS and MMS, social media, and apps to reach, engage and convert targeted customers.

Level: 5
Credit Units: 2.5
Presentation Pattern: Every July

Topics

  • Introduction to mobile landscape in terms of technology, users and players
  • Mobile Apps building, promoting and selling
  • Mobile marketing infrastructure: mobile website, GPS marketing, mobile payment
  • Mobile advertising: mobile CPA networks, mobile gaming, location based marketing, text marketing
  • The mobile activity design and planning
  • The future of mobile marketing

Learning Outcome

  • Create a mobile app that will have good adoption
  • Design a mobile marketing campaign through multi-channels.
  • Assess the mobile ads network and build a right attribution model to trace performance.
  • Formulate a marketing intelligence report with data and market evidences.
  • Propose systematic approach to assist managerial decision making in mobile marketing
  • Integrate mobile marketing with other marketing activities.
  • Combine new technologies (AR/VR) with mobile marketing.
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