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BSc Marketing

Bachelor's Degree Programme

Provides students with the knowledge to plan and manage marketing activities and also additional competencies in other areas of business and general management.

BSc Marketing


Meet the Head of Programme at our online dialogue session via Zoom and have your questions answered!

• Session-SBIZ-B1: Monday, 03 June 2024, 5.30pm – 6.30pm

[ Find out more and register now! ]

Marketing is an applied domain that draws from the basic disciplines of psychology, economics, and statistics to help companies ensure that the products and services they offer are desired and purchased by consumers.

What to sell, at what price, where to sell, and to whom should companies target their advertising and sales efforts at are some of the questions marketing professionals answer.

To be a competent marketing professional, you will need a good foundation in all aspects of business, as well as an in-depth understanding of the marketing domain.

In today’s business environment, in addition to understanding how to apply core marketing concepts, theories, and frameworks, successful marketing professionals will also need to be data smart, i.e., to understand how to work effectively in an increasingly digital business and social world that sees every organisation generating tremendous amounts of data as a side effect of their daily operations. As such, digital marketing and marketing analytics have become important elements of a marketing professional’s toolkit.

Today’s societal expectations have also driven organisations to consider the social impact of their activities in their business strategy. Many organisations today desire to be publicly perceived as delivering socially conscious goods and services, and organisations today know that to be publicly perceived as hurting social welfare can be the death knell for them. Knowledge and appreciation of societal marketing (e.g., sustainability marketing and social marketing), which is the idea that organisations should consider the long-term interests of society when making business decisions in an attempt to satisfy consumers’ desires and expectations, has now moved from being an added bonus to an essential aspect of a marketing professional’s skillset.

The SUSS Marketing programme provides foundational business knowledge as well as specialised marketing training that emphasises digital marketing, marketing analytics, and societal marketing.

Students may pursue Marketing as a single major or in a combination with a minor.

Admission Requirements

Please refer to the general admission criteria for part-time undergraduate programmes.

Shortlisted applicants will be interviewed to assess their suitability for admission to the marketing programme.

Financial Assistance

There are also various types of financial aid available to students who need financial assistance. Please click here for more details.

Programme Structure

To graduate with a basic degree, students are required to complete 130 credit units (cu), which include:

Module Types
10 cu
5 cu
5 cu
65 cu
15 cu
30 cu

(Students can use 30 cu to take a minor.)

This programme is suitable for applicants from any sector looking for a specialised marketing qualification with integrated competencies in key areas of business and management. This programme is also suitable for applicants with non-business qualifications and experience who are working towards a career switch into marketing.

Marketing careers include many specialisations, such as:

  • Advertising and Promotion, Public Relations, Corporate Communications
  • Customer Support Services
  • Digital Marketing
  • Marketing and Consumer Research
  • Product and Brand Management
  • Purchasing and Merchandising
  • Retailing and Wholesaling
  • Sales and Sales Management
  • Services Marketing
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