Overview
The Minor/Specialist Certificate in Digital Content Marketing equips learners to plan, create, and manage compelling content across social and digital platforms to support branding and business objectives. It suits learners interested in roles such as content marketer, social media executive, digital strategist, or creator in the marketing and media fields.
The curriculum combines strategic and hands-on components, covering areas like social media management, content strategy, digital storytelling, and analytics-based optimisation of content performance. Learners gain experience in campaign planning, content calendars, video and multimedia projects, and evaluation of real-world cases to build a practical, portfolio-ready skill set.
Learners will develop both creative and analytical capabilities, learning to turn insights about audiences and platforms into content that drives awareness, engagement, and conversion. The minor/specialist certificate encourages experimentation with different content formats and tools, helping learners to build confidence in designing and executing digital campaigns in fast-changing online environments
Curriculum
The specialist certificate consists of 6 courses, including 4 compulsory and 2 elective courses, which can be completed within 2 years.
Courses with an asterisk can stack towards the BSc Marketing.
| Course | Skill |
|---|---|
| |
| DCM310 Branding Using Social Media |
|
| Course | Skill |
|---|---|
| COM105 Media Communication in a Changing World* | Learners can build a strong mix of storytelling, production, analytical, and strategic skills for digital content work. They learn how media systems and audiences operate, how to analyse issues and trends, and how to evaluate content in social, cultural, and ethical contexts. Learners also develop practical skills in scriptwriting, filming, editing, and digital content production across different formats and platforms, alongside writing, visual communication, and translation/localisation for multilingual audiences. In parallel, they practice planning and managing campaigns, interpreting social media and content performance metrics, and applying marketing and consumer insights so their creative work is strategically grounded and impact driven.
|
| CTI204 Media/Multimedia Translation | |
| DCM207 Social Media Creation and Management | |
| DCM208 Video Storytelling Techniques | |
| DCM209 Digital Video Content Creation | |
| DCM211 Digital Content Development | |
| DCM365 Social Media Metrics & Analytics* | |
| FLM361 Scriptwriting: Telling a Compelling Story | |
| FLM362 Smartphone Filmmaking for Meaningful Storytelling | |
| MKT351 Consumer Behaviour* | |
| MKT358 Integrated Marketing Communications* | |
| MKT368 Digital Marketing* | |
| MTD220 User Experience (UX) Design and Web Technologies | |
| MTD301 Audio and Video Production Techniques | |
| MTD366 Online Channel Creation & Management |
Partners
The specialist certificate is co-designed with Singapore Polytechnic.
Eligibility
The specialist certificate is open to CET students as well as students enrolled in an undergraduate programme.
- At least 18 years of age.
- GCE A-Level with two passes (prior to 2006) or two H2 passes (from 2006), local polytechnic diploma, International Baccalaureate (IB) diploma, or NUS High School diploma.
- Applicants with a ITE diploma or other diploma qualifications plus an acceptable SAT or ACT (with writing) score may be considered for admission on a case by case basis.
- If not, at least 5 GCE O-Level passes and an interview.
Potential Major-Minor Pairings
By taking the minor, students enrolled in an undergraduate programme can amplify their impact in their respective majors.
| School | Major ("The Substance") | How the minor complements the major ("The Impact") |
|---|---|---|
| S R Nathan School of Human Development | Early Childhood Education, Human Resource Management | Community building: Master employer branding, internal communications, and crafting empathetic messaging to build trust with parents or prospective talent. |
| School of Business | Accountancy, Business Analytics, Finance, Supply Chain Management | Translating data: Learn to turn complex numbers and logistics into compelling, stakeholder-friendly narratives and thought-leadership content. |
| School of Humanities and Behavioural Sciences | Chinese Studies, Public Safety and Security, Psychology | Narrative control: Apply audience psychology to digital PR, manage crisis communications effectively, and bridge cross-cultural brand narratives. |
| School of Science and Technology | Information and Communication Technology | Product marketing: Bridge the gap between developer and user by translating complex technical features into clear, benefit-driven digital stories. |
| School of Social Work and Social Development | Social Work | Amplifying advocacy: Run ethical digital awareness campaigns, craft compelling fundraising narratives, and mobilise online communities for social causes. |
Fees
For CET students, please click here for the course fees. SkillsFuture Credit and other schemes may be used to offset the course fees.
The application fee is $60 (before GST) for first-time CET applications, which is non-refundable.
For students enrolled in an undergraduate programme, undergraduate course fees apply.
Completion
To attain the minor/specialist certificate, students need to pass all the courses. Students are encouraged to complete all the courses within 3 years.
Upon meeting the requirements, CET students can apply for the certificate. They can go on to pursue BSc Marketing, subject to the admission requirements of the programme. Only courses with at least a C grade can stack towards the bachelor’s degree.
Students enrolled in the BSc Marketing or any other undergraduate programme will be automatically issued the certificate upon meeting the requirements.