Singapore University of Social Sciences

Media Communication in a Changing World (COM105)

Applications Open: 01 October 2019

Applications Close: 15 December 2019

Next Available Intake: January 2020

Course Types: Modular Undergraduate Course

Language: English

Duration: 6 months

Fees: To be confirmed

Area of Interest: Humanities & Social Sciences

Schemes: Lifelong Learning Credit (L2C)

Funding: To be confirmed


Synopsis

COM105 explores basic media communication foundational concepts and theories with an emphasis on the expanding role of new media technologies in contemporary society. The survey of mass communication media in this course includes components of print, broadcast, digital, advertising, public relations, social media platforms and the mobile communication environment in both global and local contexts. Throughout the course, students will acquire an appreciation of how our experiences of the world are increasingly mass mediated and the impact of technology and economics of the different types of media on communication. They will identify the convergences between traditional and digital media technologies and examine critical issues and controversies facing the media industry and their effects on the society for both communities and individuals.

Level: 1
Credit Units: 5
Presentation Pattern: Every semester
E-Learning: BLENDED - Learning is done MAINLY online using interactive study materials in Canvas. Students receive guidance and support from online instructors via discussion forums and emails. This is supplemented with SOME face-to-face sessions. If the course has an exam component, this will be administered on-campus.

Topics

  • What is mass communication
  • Media growth /ownership and global media trends / issues
  • Today’s new media industry and its key issues
  • Mass communication and media: theories and Effects
  • The evolving newspaper and magazines industries
  • Controversies
  • Evolving journalism
  • The Internet and Social Media (Freedom of Expression, Privacy)
  • The evolving radio and TV industries
  • Global Media (Programming)
  • The evolving public relations and advertising industries
  • Film (Product placement)

Learning Outcome

  • Explain the changing operations of traditional mass media and new media.
  • Discuss media’s impact on communication and its effects on the audiences.
  • Identify key controversial issues caused by media practices in today’s society.
  • Illustrate the changing characteristics of the various media platforms and their convergences.
  • Evaluate traditional media and new media technologies (e.g. social media) in their application to media practices.
  • Analyse and make sound judgment in approaching media issues and challenges (e.g. media speed versus credibility, internet freedom versus social responsibility).
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