Overview
The Specialist Certificate in Digital Marketing offers a clear and purposeful learning journey that helps learners build both foundational and forward-looking marketing capabilities. Beginning with core marketing principles that are relevant across industries, the certificate then extends into key areas of digital practice, strategic application, and emerging uses of artificial intelligence in marketing. Across the courses, learners explore real examples, engage with current tools, and develop practical skills that support thoughtful and effective marketing work in contemporary organisations. The curriculum encourages reflective learning, informed decision making, and the ability to apply digital strategies with confidence in a variety of professional settings. By completing the certificate, participants gain a strong grounding in modern marketing practice and are better prepared to contribute to organisations that are strengthening their digital presence and customer engagement efforts.
Curriculum
The specialist certificate consists of 4 courses, which can be completed within 1 year.
| Course | Skill |
|---|---|
| MKT202 Marketing Management | Build essential marketing knowledge applicable across industries. By integrating classic marketing principles with digital and sustainability perspectives, the course enhances learners’ employability and supports career development in marketing and related functions. |
| MKT368 Digital Marketing | Understand the exciting strategic potential and benefits from employing digital technologies and capabilities, through a combination of readings, discussion, presentations, and hands-on projects. |
| MKT369 Digital Marketing Practicum | Follow the workflow of a typical digital marketing project and cover essential digital marketing tools in this process. |
| MKT372 AI and Marketing | Leverage AI to enhance their marketing performance by examining how marketers do it. |
Eligibility
The specialist certificate is open to CET students as well as students enrolled in an undergraduate programme.
- At least 18 years of age.
- GCE A-Level with two passes (prior to 2006) or two H2 passes (from 2006), local polytechnic diploma, International Baccalaureate (IB) diploma, or NUS High School diploma.
- Applicants with a ITE diploma or other diploma qualifications plus an acceptable SAT or ACT (with writing) score may be considered for admission on a case by case basis.
- If not, at least 5 GCE O-Level passes and an interview.
Fees
Please click here for the course fees. SkillsFuture Credit and other schemes may be used to offset the course fees.
The application fee is $60 (before GST) for first-time CET applications, which is non-refundable.
Completion
To attain the specialist certificate, students need to pass all the courses. Students are encouraged to complete all the courses within 3 years.
Upon meeting the requirements, CET students can apply for the certificate and go on to pursue BSc Marketing. Only courses with at least a C grade can stack towards the bachelor's degree.
Students enrolled in BSc Marketing will be automatically issued the certificate upon meeting the requirements.
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