Overview
The Specialist Certificate in Sustainability and Social Marketing offers a purposeful learning journey that prepares learners to practice marketing with a heart. The certificate equips participants with the ability to understand consumer behaviour, apply sustainability principles, and design strategies that create meaningful societal impact. Learners engage with contemporary approaches that integrate marketing with environmental responsibility and social change, cultivating the capacity to think critically and act strategically in diverse organisational contexts.
By combining theory with practical application, the certificate empowers participants to strengthen brand relevance, foster authentic engagement, and contribute to the advancement of sustainability goals. Learners emerge with the clarity, creativity, and strategic insight needed to lead marketing initiatives that not only drive business success but also deliver lasting value to society and our environment.
Curriculum
The specialist certificate consists of 4 courses, which can be completed within 1 year.
| Course | Skill |
|---|---|
| MKT202 Marketing Management | Build essential marketing knowledge applicable across industries. By integrating classic marketing principles with digital and sustainability perspectives, the course enhances learners’ employability and supports career development in marketing and related functions. |
| MKT351 Consumer Behaviour | Analyse how psychological, social, cultural, and decision‑making factors shape consumer behaviour, and apply these insights to formulate effective marketing strategies. |
| MKT366 Sustainability Marketing | Build the essential knowledge and skills needed to excel in the green economy. |
| MKT367 Social Marketing | Apply appropriate social marketing concepts, tools and strategies to address different social issues, and implement social marketing project. |
Eligibility
The specialist certificate is open to CET students as well as students enrolled in an undergraduate programme.
- At least 18 years of age.
- GCE A-Level with two passes (prior to 2006) or two H2 passes (from 2006), local polytechnic diploma, International Baccalaureate (IB) diploma, or NUS High School diploma.
- Applicants with a ITE diploma or other diploma qualifications plus an acceptable SAT or ACT (with writing) score may be considered for admission on a case by case basis.
- If not, at least 5 GCE O-Level passes and an interview.
Fees
Please click here for the course fees. SkillsFuture Credit and other schemes may be used to offset the course fees.
The application fee is $60 (before GST) for first-time CET applications, which is non-refundable.
Completion
To attain the specialist certificate, students need to pass all the courses. Students are encouraged to complete all the courses within 3 years.
Upon meeting the requirements, CET students can apply for the certificate and go on to pursue BSc Marketing. Only courses with at least a C grade can stack towards the bachelor's degree.
Students enrolled in BSc Marketing will be automatically issued the certificate upon meeting the requirements.
You May Also Want to Consider
Specialist Certificate in Digital Marketing
Empowers you with industry‑relevant, practice‑driven marketing and AI capabilities and prepares you to excel with confidence in today’s dynamic digital landscape.
Specialist Certificate in Strategic Branding and Communication
Equips you with the skills to design impactful brand strategies that help brands stand out and lead in today’s competitive marketplace.